Todd Embley | Being An Expat Entrepreneur, Building Asia's First Tech Accelerator, and VC Investing in China
In this episode I, Todd Embley the regular host, was put on the hot seat and interviewed by Joseph Cooke, CoFounder and President of WPIC Marketing + Technologies. We started the show discussing how I...
31 Okt 201937min
Leif Rogers and David Noel | Major Sports Brand Building in China, the Rise of Health and Fitness, and the NBA Tweet to Forget
David and Leif discuss the business they have built helping sports brands enter China and Chinese corporate brands enter the US, the latter of which we dive into a bit more to learn more about how pur...
29 Okt 201943min
Milo Chao | Auto vs. Infant Milk Powder Industries, the Importance of CSR to Brand Building, and Investing in Customer Service for Chinese Consumers
Milo has a long and distinguished career working with a long list of amazing brands he’s worked with under his belt, so we kicked off the show asking him to discuss the more difficult industries he’s ...
24 Okt 201957min
Rob Arthurs | China Import Regulations, Chinese Consumer Buying Cycles, and Using Free Trade Zones Effectively
After diving into some of Rob’s background in China and learning about some of the products he’s moved into China, he discusses the regulatory environment around health products and how going an ecomm...
22 Okt 201927min
Alex Duncan | Exploring the Social Media Landscape in China and the Importance of Quality Content
We started off the show with Alex talking about what Kawo is (the Hootsuite of China), how social media enables brands to help customers make buying decisions, and why in China social media management...
17 Okt 201929min
Elliott Zaagman | Trends from US Listed Chinese Companies and Building Partnerships in China
The show kicked off with a quick background on how Elliott came to be in China and why he’s now splitting time between Beijing and Bangkok. Drawing on insights gained from his own podcast The China Te...
15 Okt 201930min
Stephen Drummond | China Market Complexities That Drive Brands to Reboot Timeless Creative Strategies
We started off our show with Stephen with an interesting discussion about working in China and adapting to the internet environment there which, as many of you know, can be difficult and slow at times...
8 Okt 201924min
Charles Lavoie | Vodka, Hockey, and Blending History With Pop Culture to Build a Brand Identity in China
We start off talking about Charles’ favorite Chinese company, Nongfu, a bottled-water producer who has, in Charles’ opinion as a branding expert himself, accomplished some incredible branding traction...
3 Okt 201931min
