The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Avsnitt(387)

219:  How to Give a Good Answer to Any Question

219: How to Give a Good Answer to Any Question

Everyone has been in a situation where they’re asked a question and don’t know how to answer it. Whether it be during an interview, a meeting, or a media interview, being able to provide clear, concis...

19 Dec 202210min

218: Unethical Leadership in Action: The Tampa Police Chief Who Flashed a Badge

218: Unethical Leadership in Action: The Tampa Police Chief Who Flashed a Badge

After body cam footage emerged showing Mary O’Connor, the Police Chief of Tampa, Florida, trying to get out of a traffic violation by showing her badge and the internal affairs investigation that foll...

13 Dec 202217min

217: My Public Relations Strategy That Got Two Clients Out of Crises

217: My Public Relations Strategy That Got Two Clients Out of Crises

These days news happens in milliseconds and with the social media algorithms functioning the way they do, a negative comment can result in a disruption that can damage your public image in a very shor...

6 Dec 202232min

216: The 3 Mistakes Most Spokespeople Make in their Media Interviews (and how to avoid them)

216: The 3 Mistakes Most Spokespeople Make in their Media Interviews (and how to avoid them)

If you say the wrong thing in front of the press, it could live online for years to come and greatly damage your reputation. This episode takes a look back at a previous podcast episode and webinar wi...

29 Nov 202223min

215: It's (Not) The Most Wonderful Time of the Year For Layoffs

215: It's (Not) The Most Wonderful Time of the Year For Layoffs

How a leader handles layoffs can have a major impact on the future success and reputation of their company. This episode takes a look at some of the recent layoffs that have made the news before break...

22 Nov 20229min

214: The Anger Algorithm: Why People Are Being Attacked Online and How to Protect Yourself

214: The Anger Algorithm: Why People Are Being Attacked Online and How to Protect Yourself

This week’s podcast discusses the anger algorithm and why social media platforms favor aggression, enraged behavior, and the shaming of people. It looks at the 60 Minutes episode “Angry in America,” w...

15 Nov 202214min

213: How I Prepped for a Last-Minute TV Interview: 5 Tips For Going Live on Short Notice

213: How I Prepped for a Last-Minute TV Interview: 5 Tips For Going Live on Short Notice

While you may think it’s unlikely that you will end up on a live television interview, with webinars, streaming, short-form videos, and other channels, there are so many opportunities for you to find ...

8 Nov 202218min

212: Why The Term Cancel Culture Is Dangerous And How It Can Hurt Your Brand: Kanye West Explains

212: Why The Term Cancel Culture Is Dangerous And How It Can Hurt Your Brand: Kanye West Explains

Kanye West (better known simply as Ye) has always been a contentious figure, but after his latest string of racist and anti-Semitic remarks, major brands like Adidas are dropping their endorsements wi...

1 Nov 202220min

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