The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Avsnitt(386)

123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew Cuomo

123: How to Spot the Guilty Culprit From This Type of Media Response: Tells from Ted Cruz to Andrew Cuomo

Whenever there is a crisis, there is often the truth, and then there is the story we hear. Managing a crisis in the age of social media isn't easy, especially when there are so many people with an op...

2 Mars 202122min

122: How to Use Social Media In Emergency Situations: Winter Storm Edition

122: How to Use Social Media In Emergency Situations: Winter Storm Edition

Power outages and no running water have left Texas and other parts of the South reeling from the effects of a deep freeze in mid-February that has created a huge communication need for services that m...

23 Feb 202135min

121: The Absolute Best Response For a Friend Diagnosed with an Illness

121: The Absolute Best Response For a Friend Diagnosed with an Illness

Just found out your dear friend or family member was giving a scary diagnosis? Do you not know how to deal with it? Wondering how to respond? This episode is here to help. A deeply personal episode...

16 Feb 202135min

120: One Piece of Content You Don't Want to Miss Sharing This Month

120: One Piece of Content You Don't Want to Miss Sharing This Month

The first day of February opens a month that offers many opportunities to acknowledge the achievements and struggles of this group, both past and present. In this episode, why many companies and orga...

9 Feb 202115min

119: How to Manage Communications When You Work For a Difficult Boss with Dr. Abby Medcalf

119: How to Manage Communications When You Work For a Difficult Boss with Dr. Abby Medcalf

Sometimes the hardest part of dealing with a bad news story for communicators, is dealing with a boss whose opinions or behavior become the story. In an episode inspired by the recent story of the C...

2 Feb 202139min

118: How to Deliver Bad News

118: How to Deliver Bad News

Is there anything worse than having to deliver a message to someone when you know they don’t want to hear it? Not only is it one of the most dreadful conversations you can have, it can also lead to ...

26 Jan 20219min

117: Damage Control: How to Recover from a Tainted Reputation with Warren Weeks

117: Damage Control: How to Recover from a Tainted Reputation with Warren Weeks

There does come a point when someone’s behavior puts them in a place of no return when it comes to the acceptance of the public. But where is that line? And who draws it? Was it wrong to attend Presid...

19 Jan 202142min

116: What Executives Should Know About Speaking Out on Politics and Social Issues

116: What Executives Should Know About Speaking Out on Politics and Social Issues

There were a lot of questions surrounding the storming of the U.S. Capitol last week. Of the many—what should my company say, if anything, about the events in Washington, D.C.? My guest, Anthony Hay...

12 Jan 202138min

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