131: How to Write a Statement on Diversity, Race, and Inclusion
Simply put, companies in 2021 should have a diversity statement. When Minneapolis police officer Derek Chauvin was charged with killing George Floyd in May 2020, it triggered a national wave of prot...
25 Apr 202135min
130: Paid, Earned, (Shrimp), and Owned: How to PR in 2021 with Gini Dietrich
The pandemic has created many problems for businesses and organizations, but it has also created a greater need for PR and communication practitioners to find ways to think beyond the challenges of 20...
20 Apr 202130min
129: How to Avoid the Excruciating Public Shaming from Cancel Culture: Lessons from Rachel Hollis
Mega-influencer and bestselling self-help author Rachel Hollis found herself in her fan's crosshairs again(!) after sharing a blunt assessment of one of her follower's comments that rubbed her the wr...
13 Apr 202129min
128: Does it Really Matter if Your CEO is Active on Social Media? Guest Michelle Garrett Has The Answer
As many business leaders come to recognize that online media is an important part of any reliable business plan, many are reluctant to take the leap onto social media for many reasons including: fear...
6 Apr 202127min
127: How to Show True Leadership in a Virtual Media Interview with Brad Phillips
Mastering the on-camera presentation is a skill that can benefit anyone working in today's virtual environment. (Look no further than Governor Andrew Cuomo. He got an Emmy for it for crying out loud...
29 Mars 202143min
126: Quick and Easy Ways to Use Social Media in a PR Crisis: The Tactics I Use With My Clients
The value of social media in a crisis skyrockets when you know how to use the different platforms to boost your PR response efforts. Molly shares tips from her social media playbook, which she uses ...
23 Mars 202133min
125: Build an Indestructible Social Media Crisis Plan in 3 Easy Steps
Social media's effect on crisis communication is powerful. A growing number of crises not only start on social media, but its viral power fuels the communication crisis as well. This episode explains...
15 Mars 202139min
124: How to Speak with Impact: Tips for Commanding the Room with Allison Shapira
Whether you work as a public speaker or occasionally find yourself giving a speech in front of a room, there is an outcome you are likely trying to achieve: Persuasion?Sales?Inspire change? At the en...
8 Mars 202142min
