The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Avsnitt(386)

139: How to Make Pride Month Matter in Your Communications with Anthony Hayes

139: How to Make Pride Month Matter in Your Communications with Anthony Hayes

June is Pride Month. A time to acknowledge and celebrate the Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ+) community. But behind the jubilant events and rainbow flags, there is a communi...

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138: How to Ease Discussions on Race, Racism and Other Complicated Topics with Jeffrey Blount

138: How to Ease Discussions on Race, Racism and Other Complicated Topics with Jeffrey Blount

As people strive to improve conversations about race and racism in this country, the environment for speaking about both seems to be constantly shifting. What is appropriate to say? What will offend? ...

15 Juni 202153min

137: How to Score an SEO Advantage When Writing a Press Release with Rich Brooks

137: How to Score an SEO Advantage When Writing a Press Release with Rich Brooks

A press release is one of the most powerful ways to communicate news and events. And one of the most powerful ways to write a press release is to create it with SEO-friendly words to help rankings in ...

7 Juni 202139min

136: Learn How to Make Your Reputation So Powerful It Can't be Canceled by Anyone

136: Learn How to Make Your Reputation So Powerful It Can't be Canceled by Anyone

Are you someone who hesitates to talk about matters that matter to you because it is easier to stay quiet and avoid the backlash because you are responsible for other people's well-being? Yeah? Well...

1 Juni 202122min

135: The 10 Crisis Types Communicators Need to Know How to Handle

135: The 10 Crisis Types Communicators Need to Know How to Handle

The best way to manage a crisis is to prevent one. The best way to prevent a crisis is to identify the types of crises that can affect your business. In this episode, we cover the top 10 crisis types ...

25 Maj 202120min

134: An Insider's Guide to Pitching the Press with Christy Laverty

134: An Insider's Guide to Pitching the Press with Christy Laverty

Pitching the press is an important part of the PR process, but it is part of the job that many PR people do not necessarily want to do. Regardless of the industry you work in or represent to the medi...

18 Maj 202146min

133: The Best Police Media Relations Tips and Social Media Strategies with Julie Parker

133: The Best Police Media Relations Tips and Social Media Strategies with Julie Parker

Many law enforcement agencies, particularly local police, have learned how important it is to use social media to reach the public and the press during an active incident. Whether it's Twitter, Face...

11 Maj 202143min

132: How to Build - Not Ruin - Your Reputation on a Zoom Call: 3 Things You Must Know

132: How to Build - Not Ruin - Your Reputation on a Zoom Call: 3 Things You Must Know

I love giving presentations, workshops and keynotes because I love helping people. I love giving virtual presentations because they are incredibly convenient, interactive and easy to use. What I kno...

4 Maj 202113min

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