The PR Breakdown with Molly McPherson

The PR Breakdown with Molly McPherson

Every mess has a move behind it. Crisis communication expert Molly McPherson takes apart the viral scandals, celebrity meltdowns, and corporate disasters dominating the headlines, showing you exactly where they went wrong so you never do. She's the historian of the moves, and once you can name the play, you can see it coming.

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Avsnitt(393)

17: The Best and Worst of the 2019 Oscars

17: The Best and Worst of the 2019 Oscars

Did you watch the 2019 Oscar telecast? I did - that's why I’m looking at how the stars’ publicists did on the most important night in Hollywood. It was the first time in the history of the broadcast ...

26 Feb 201930min

16: How to Spot a Liar

16: How to Spot a Liar

Let’s face it, we all lie. Many of those lies are innocent white lies with the intent of making the other person look or feel better (That jacket looks great on you!) but other lies are much more hurt...

19 Feb 201935min

15: Bully!: Presidential Communications Throughout the Ages

15: Bully!: Presidential Communications Throughout the Ages

More than ever, being President of the United States means you need to be at the top of your game as a communicator. And no matter what you think about current or past presidents, each one had his own...

12 Feb 201948min

14: How to Talk About Racism Without Sounding Like a Racist

14: How to Talk About Racism Without Sounding Like a Racist

The subject of race is a hot-button topic, one that many people shy away from for fear of offending someone. But in America today, it’s not going away. Part of being an effective communicator means be...

5 Feb 20191h 2min

The Covington Chronicles - When an "Ecounter" Goes Viral

The Covington Chronicles - When an "Ecounter" Goes Viral

When a big story hits the news, we all take notice. Many of us dissect the events strictly from a "just the facts" point of view, but plenty more tune in to watch the twists and turns, and eventually,...

29 Jan 201928min

12: The Art of Messaging a Divorce: The Jeff Bezos Method

12: The Art of Messaging a Divorce: The Jeff Bezos Method

We’re in a whole new age when it comes to making personal announcements. No matter what the announcement is, the bigger the name, the bigger the story. When Jeff and MacKenzie Bezos announced their di...

22 Jan 201934min

11: How Not to Be a Bridezilla

11: How Not to Be a Bridezilla

December is one of the most popular times of the year to get engaged, which means that many brides (and their mothers) are planning weddings! There are so many communication dynamics that go into wedd...

15 Jan 201933min

10: A Golden Globes Recap: Who was on message and who missed the mark

10: A Golden Globes Recap: Who was on message and who missed the mark

In this non-traditional Golden Globes recap, I’m looking at how the stars’ publicists did on one of the most important nights in Hollywood. More than 18 million people tuned in to the 2019 Golden ...

8 Jan 201945min

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