The PR Week

How does marketing a product compare to working on a presidential campaign? What’s founding an agency like after years on the campaign trail and in the White House? How should clients approach social media in the age of X? These are just some of the questions on this week’s podcast for Teddy Goff, a one-time adviser to former President Barack Obama and cofounder of Precision. He also talks about Tucker Carlson’s “interview” of Russian leader Vladimir Putin and gives his take on agencies supporting political campaigns. Also on the agenda: the biggest marketing and communications news of the week, from people moves to John Deere’s influencer effort to get its brand in front of new audiences.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

22 Feb 202443min

On this week’s episode, The PRWeek team is joined by Margery Kraus, founder and executive chairman of APCO Worldwide, which is celebrating its 40th anniversary. Kraus discusses operating in the Middle East with 400 people, innovation and AI and her Hispanic roots.Topics include:- Super Bowl round-up;- Politics: President Joe Biden joins TikTok; Evaluating the Biden White House comms dynamic;- Lyft’s earnings typo snafu;- Weber Shandwick nabs more talent from Edelman;- More people moves and news. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

15 Feb 202447min

The latest edition of The PR Week podcast has not one but two VIP guests: incoming Burson CEO Corey duBrowa and chairman AnnaMaria DeSalva. They talk about the big task of combining two blue chip agencies into one, building compelling offerings for clients and putting together the new agency’s executive team. Plus, the biggest marketing and communications news of the week, such as the Dashboard 25 list, Grindr’s new agency and top people moves. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8 Feb 202457min

The challenges of financial sector communications and marketing are well-known, from working in a highly regulated environment to building — and rebuilding — trust with a broad range of stakeholders. Kevin Windorf helps members of the Financial Communications Society with those topics and much more as the CEO of the organization, as well as serving as chief marketing officer for North America at 2112 Communications. He joins the latest edition of The PR Week podcast to talk about the work the society does with partners. Plus: the biggest marketing and communications news of the week, such as the latest on the Burson merger and account moves at AT&T, Under Armour and UNICEF.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1 Feb 202435min

Just yesterday, WPP announced that it is merging its two biggest PR agencies, BCW and Hill & Knowlton, with a goal of completing the combination by July 1. The new agency will be titled Burson. There’s a lot of work for the two firms to get there, and many other implications for the rest of the agency world. PRWeek’s editorial team discusses all the angles in this special edition of The PR Week podcast. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

26 Jan 202419min

There have been big changes in communications at Starbucks. Just this month, the company named AJ Jones as chief corporate affairs officer and hired Lyft and Microsoft alum Dominic Carr to replace him as chief communications officer. Jones joins the PR Week podcast to talk about diversity, equity and inclusion initiatives, labor relations and how to navigate social-media-driven corporate crises. Plus, the biggest marketing and communications news of the week, such as executive moves at Yum Brands and Meta, the Kyte Baby crisis and Havas’ B Corp status review.  AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Jan 202444min

The World Economic Forum in Davos, Switzerland, is dominating business news headlines this week. PRWeek VP and editorial director Steve Barrett is at the event, and he has a blockbuster list of interviews for this week’s podcast. Special guests include Omnicom PR Group CEO Chris Foster, Weber Shandwick North America CEO Jim O’Leary, August CEO Nadya Okamoto, Understood.org CMO Nathan Friedman and Infosys CMO Sumit Virmani.Plus, PRWeek’s Frank Washkuch and Diana Bradley talk about the biggest marketing and communications news of the week, including the retirement of Current Global CEO Virginia Devlin and the latest Edelman Trust Barometer. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Jan 202454min

This year’s WEF agenda is packed with transformative concerns for CEOs, with the global economy, geopolitics, generative AI and the green agenda taking prime billing. Join PRWeek VP, editorial director Steve Barrett as he sits down with Weber Shandwick North America CEO Jim O’Leary on the mountain to discuss what’s at stake this year and how corporate leaders are navigating a world that will never change this slowly again. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Jan 202424min