The PR Week

Featuring:- Shreya Mukherjee, chief strategy officer, MSL- Ben Grinspan, VP of cultural strategy, MSLA tendency among many brands and their comms leaders is to react to the hot trend. It’s totally understandable. However, it would be so much more powerful to use insights and strategy to be ahead of the trend.Of course,cultural trends are fluid and move fast. It can be challenging just to keep up, let alone get ahead of them.Fear not. During this podcast, MSL’s Shreya Mukherjee and Ben Grinspanshare their unique visions of how the right PR strategy — and, yes, “strategy” is in both of their titles, quite intentionally — can help you be effectively proactive in this regard.To be even more specific, Mukherjee introduces the intriguing concept of being an “ambidextrous strategist.”During the 25 minutes of this conversation, Mukherjee and Grinspan also counsel on setting up the proper teams and structure to allow for operation at the speed of culture. The roles of data, AI and DE&I figure prominently.The two leaders conclude the podcast by focusing on some of today’s mega-trends and reasserting how the right strategy will ensure that your brand is in the best position possible. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Nov 202329min

The very special guest on the latest edition of The PR Week podcast is none other than Sabrina Sanchez, creative editor of Campaign. The former PRWeek reporter talks about the 2023 Spotify Wrapped program, the AdColor event in Los Angeles and other marketing hot topics. Plus a discussion of the biggest marketing and communications news of the week, such as COP28, Sam Altman’s departure from and return to OpenAI and top people moves. Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Nov 202336min

-Vanessa Broadhurst, EVP, global corporate affairs, Johnson & JohnsonA highly decorated executive, Johnson & Johnson’s Vanessa Broadhurst has been bestowed accolades by the likes of Savoy, blackdoctors.org, the National Association of Female Executives, who has recognized her as “Healthcare Champion of the Year,” and, of course, PRWeek, which this year is naming her to its Health Influencer 30 list.A key reason for all these honors: Her pursuit of health equity for everyone has been powerful and consistent throughout her career. That very career has also put Broadhurst in a unique position to observe and advise on ways to ensure the goal is consistently pursued. During this podcast, she shared myriad such insights.Though health equity has long been an issue, the recent pandemic truly shined a spotlight on how problematic it is. Few understand that as deeply as Broadhurst.“There’s so much work to do on creating culturally competent care,” she notes. “And we need diversity in the healthcare workforce.”While many issues in need of vast improvement remain, Broadhurst is proud to note the strides that have been made, including those facilitated by programs such as J&J’s Health for Humanity.She is pleased to report that there is greater diversity now in clinical trials. And she even speaks about progress made in the medical illustration arena.Broadhurst takes her role as a mentor to younger professionals very seriously, as well. She devotes time on this podcast to focusing on advice – both that she received in her early career and that she readily dispenses to the next generation. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

27 Nov 202326min

Featuring:-Sinead Norenius, VP of product management, CisionA world with better content. That is the tagline for BuzzSumo, a content marketing platform that is part of the Cision family and is overseen by Sinead Norenius, VP of product management at Cision. With a promise such as that, it’s not hard to imagine that she would know a thing or two – or a ton more – about influential content.When you listen to this podcast, you’ll quickly learn that expertise is very real and very powerful.Authenticity and transparency are two words constantly on the minds and lips of brands and their communicators. They can also be elusive. Norenius devotes attention to how you can focus on both to create genuine connections with your audience.She also sheds light on a far-too untapped goldmine to reach consumers.“Micro and nano influencers,” suggests Norenius, “are your C-to-C strategy.” Why? Because “these are consumers with a really loud megaphone.”Another type of influencer with which all brands must become familiar? Virtual and CGI influencers. If you’re unclear about this, you won’t be after this podcast.And though it can be very hard to control, user-generated content must be an always-on strategy for communicators, she advises. “Look at it as the ongoing social media conversation in which your brand needs to be involved.” AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Nov 202328min

The latest guest on The PR Week podcast is Peter Land, a veteran of most recently Dick’s Sporting Goods as well as the NBA and several agencies. He talks about his plans for semi-retirement, as well as Dick’s reaction to mass shootings and the NBA’s forays onto the internet. Plus, the biggest marketing and communications news of the week, including the Health Influencer 30, a profile of Nadya Okamoto and tourism reviews by Discover Puerto Rico and LA Tourism.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Nov 202340min

Bayron Wilson is the cofounder and COO of Urban Alchemy, a nonprofit that works in situations involving extreme poverty, homelessness, mental illness and addiction. More than 90% of the group’s workforce are formerly incarcerated long-term offenders. Urban Alchemy was recently recognized as a multi-award winner at PRWeek’s Purpose Awards in Chicago. Wilson talks about the important work that his organization does, and the podcast also includes the biggest marketing and communications news of the week, such as executive moves at Anheuser-Busch, PepsiCo and BCW.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 Nov 202332min

The latest guest on The PR Week podcast is Lianne Hedditch, VP of communications at the San Diego Zoo Wildlife Alliance, which includes the world famous zoo as well as other operations. She talks about how the organization advocates for the role of zoos, how it relies on volunteers and advocates and how it has to race avid fans to post pictures and information of its animals on social media. Plus, the biggest marketing and communications news of the week, including MADD’s new impaired driving campaign, war protests on Roblox and PR pros running the New York City Marathon.Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

2 Nov 202349min

Jim O’Leary has been Weber Shandwick’s North America CEO for less than nine months — joining from top rival Edelman — and it’s been a busy nine months. In that time, he’s brought on talent from his former agency and other firms and worked to bolster his network’s strengths in AI and elsewhere. He joins the latest edition of The PR Week podcast  to talk about that and the top marketing and communications news of the week, including PRSA’s communications about the Israel-Hamas war , campaigns from Campbell’s Chunky and other topics.  Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek www.prweek.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

26 Okt 202339min