The PR Week

This week’s podcast has two chunky topics on the agenda. First, artificial intelligence. And who better to discuss the emerging technology than Frank Shaw, whose company, Microsoft, has made significant investments in AI. He discusses its benefits — such as drawing up reports in minutes rather than hours — as well as fears about it being a job killer. Next up: PRWeek’s Agency Business Report 2023. This year’s report highlights global and U.S. agency revenue growth, broad industry trends, staff retention, women-led offices, diversity and the quotes that inspire agency leaders.  Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

4 Maj 202345min

Kiwan Anderson certainly has one of the most appealing jobs in the PR industry as the global director of communications, PR and content development for the Bermuda Tourism Authority. He talks about wearing Bermuda shorts to business meetings and making the case for the island as a convenient getaway from New York City. Plus the biggest marketing and communications news of the week, including: - Tucker Carlson’s split from Fox News; - More Bud Light marketing fallout; - Mattel introducing the first Barbie with Down syndrome; - The PR Council’s AI guidelines; - And much more. Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

27 Apr 202339min

More than one in five Black Americans have gotten sick in the past 12 to 18 months because they didn’t have access to the health information they needed. Meanwhile, 53% of Black Americans say pharma companies are an important source of health information, but only 13% say they have actually learned about health from a pharma company website.These are just two of myriad eye-opening statistics gleaned from a recent proprietary M Booth Health study. And during this podcast, Tayla Mahmud, EVP of health equity and multicultural strategy at M Booth Health, speaks to PRWeek’s Gideon Fidelzeid not only about the staggering data that highlights notable health inequities among Black Americans, but about the unique role brand communicators can – and must – play in overcoming it.The study is called “Chosen Circles.” That title references a fact that Mahmud notes during the conversation: Lacking full trust in other sources, Black Americans are very proactive about seeking out people they know, people like them, to get the vital health information they need. Those are their “chosen circles.”“Solving this issue cannot be done without serious engagement by those in the trenches.” This is one of many sound bits of counsel Mahmud offers to communicators in the space. “Inclusion has to be an output” is yet another.Some noteworthy insights and specific data about Black mothers and Gen-Z are also highlighted. Plus, Mahmud shares some personal perspectives on why advancing health equity is such a passion for her. All of this and more is available to you by listening to this must-hear podcast.Click here for M Booth Health’s proprietary study, “Chosen Circles: How Black Americans Navigate Health Decision Making.” AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Apr 202321min

On this week’s podcast, the PRWeek team is joined by Change for Balance project manager Ben Trockman. Also in this episode: - Craig Buchholz’ exit from GM- Budweiser responds to critics after trans influencer campaign- Big changes at Golin's corporate practice in Chicago- Omnicom’s Q1 numbers- Fox News settles defamation case- PRWeek launches PRDecoded 2023- Brand Entertainment Awards shortlist unveiled. Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

20 Apr 202335min

For the first time, the PR Week podcast is coming to you from Washington, DC, as part of the first PRWeek Crisis Comms Conference. The lineup included top journalists including CBS News’ Jeff Pegues and NPR’s Juana Summers, as well as deep dives into the worlds of celebrity, government and sports communications. Plus: Insight from Andscape and ESPN’s Jason Reid, R&CPMK chair Cindi Berger and Lockheed Martin’s Dean Acosta.  Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

13 Apr 202333min

Jonathan Rosen is the latest guest on The PR Week podcast, and it couldn’t come at a better time, as his firm, BerlinRosen, continues to grow via acquisition and just won Outstanding Large Agency at the PRWeek US Awards 2023. He talks about: - Communications implications of former President Donald Trump’s indictment; - How communications pros can help to free a Wall Street Journal reporter held in Russia; - Major account and people moves; - And much more. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

6 Apr 202336min

No matter what kind of organization or department, you must always be evaluating your overall operation – and be prepared to transform it. On this podcast, Padilla’s Tina Charpentier offers counsel to make that daunting task seem a lot more doable. Featuring:Tina Charpentier, EVP, client experience, Padilla “Don’t put structure ahead of strategy,” advises Tina Charpentier, EVP of client experience at Padilla. This is counsel she often shares when she works with entities embarking on an overhaul, many of whom immediately look to their organizational chart.While an understandable tack, such an important (and, yes, scary) endeavor demands broader thinking. And during this conversation with PRWeek’s Gideon Fidelzeid, Charpentier tapped into her years of experience to share invaluable advice, much of which focused on how to best start such an important process. One key starting point, she notes, is a realization that it’s almost impossible to fully evaluate your own organization, so outside counsel must be sought at the very early stages. A key provider of that counsel: your clients. “Only they can tell you what it’s really like to work with your team,” says Charpentier. Just as important: You must be ready to hear – and act upon – the hard truths.As the discussion continues, the importance of talent evaluation (both current and prospective) in the overhaul process takes center stage. In both cases, the often-underappreciated need to clearly define roles cannot be stressed enough, she advises. In the podcast’s final segment, Charpentier offers some specific thoughts for agencies and in-house arms, though much of that counsel works for both. For example…..Whatever the level of communication you imagine is necessary for an overhaul to be successful, she suggests, it needs to be even deeper than you think. padillaco.com AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Mars 202325min

The most recent guest on The PR Week is Therese Caruso, global head of strategy and planning at Zeno Group. She discusses the agency’s research on multiethnic younger generations in the report, The Multicultural Mandate 2023. Caruso also joins the regular cast of the podcast to talk about: - The Stand Up to Jewish Hate campaign; - Deepfakes strike the Vatican; - Blowback to the We Love NYC campaign;- And new account  and people  moves.  Follow us on Twitter: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Mars 202332min