The PR Week

What happens when a brand disagrees so much with its parent company that it decides to sue? That’s one topic on the agenda on the latest edition of The PR Week with special guest James Wright, global chairman of the Havas PR Global Collective and global CEO of Red Havas Group. Also on the list of topics: -Neera Chaudhary exits Ketchum; -PRWeek and Google launch the Changemakers initiative; -BerlinRosen acquires DEI specialist Onward; -Two RFPs from the LGBTQ Task Force; -Travel chaos.  Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeekhttps://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

7 Juli 202236min

Pretty much every story or narrative these days has to be communicated through a public health lens in some form or fashion, whether that involves coronavirus infection, vaccines, travel, returning to physical work spaces or leisure. But as recent criticism of high-profile Spotify influencer Joe Rogan and the case of Novak Djokovic’s vaccine status show, there is a vast amount of misleading and false information out there. This podcast explores why trusted brands have a crucial role to play in promoting credible, science-based healthcare information, illustrated by effective examples of how they are going about this. The responsibility and opportunity lies not just with brands operating in the heavily regulated pure health/pharma space, but also mainstream brands where health is one lens through which they communicate. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

6 Juli 202232min

The guest on the latest edition of The PR Week Podcast is none other than WE’s president of North America and chief client officer, Dawn Beauparlant. On the agenda: -Cannes roundup: Why PR’s Lions performance doesn’t tell the whole story; -The implications of the Supreme Court decision striking down Roe v. Wade; -General Motors restructures its comms leadership; -Julie Hamp returns to Toyota; -WPP sticks with energy clients. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Juni 202241min

Comms pros have all watched “Mad Men’s” Don Draper walk into a conference room, deliver a brilliant pitch and save the day. But what if the notion of “the big idea” is as outdated as the three-martini lunch? In this podcast, Josh Budd, Chief Creative Officer, NA, Citizen Relations and Jaime Pescia, VP, Global Creative & Brand engagement, Little Caesars Pizza talked about how the pressure to deliver “the big idea” can hinder creativity and harm the collaborative process. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

29 Juni 202220min

The past two plus years have been unprecedentedly challenging for consumer brand comms pros – and even more difficult for those centered around ‘fun.’ From COVID-19, social injustices, political polarization, cancel culture, mass shootings and inflation to a media landscape almost exclusively covering doom, we will discuss the results of a nationwide consumer survey which poses the question: is it time for fun to return to brand marketing campaigns? AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

24 Juni 202224min

Edelman's global chief creative officer Judy John talks to PRWeek editorial director Steve Barrett about the trends behind the winning work in the PR lions, why this is PR's time across the board and why comms pros should get out there and change the world.Barrett also speaks to jurors Chris Foster, CEO of Omnicom PR Group, and Cheryl Overton, founder of Cheryl Overton Communications to get their take on the work that was judged this year and why comms shops still can't seem to crack the code of winning in the PR Lions.Also on the itinerary:Why the Cannes jury plumped for Decathlon and BBDO Belgium's The Breakaway as the PR Lions Grand Prix.Having more creatives on the PR jury and the first ever client judge.How the best work not only stands for something but is also sustainable and profitable.What John means when she says PR is the next trend.And much more.Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeekhttps://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

24 Juni 202222min

During recessions reputation has more sway than marketing. Buyers want trust and credibility — they need to know they are buying from sound businesses that can and will survive the lean times. PR is how you build trust, credibility — earned, third-party validation matters more than ever. Continuous communication is critical. Your competitors may go quiet — this is your opportunity to gain ground and market share. This is an opportunity for brands to build communities via organic social. Agencies will be more needed than ever, brands will need to outsource additional headcount. People connect to stories - provide examples of companies that were either born or underwent growth (outpaced a competitor) during a recession. Pepper these throughout the conversation. More mature companies have to consider their whole stakeholder ecosystem - a lot of audiences often with conflicting interests, esp during a recession - investors vs employees re: layoffs. Speaking authenticity while also addressing the concerns of each stakeholder is a crucial role that comms can help with. AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket!    PRWeek.com Theme music provided by TRIPLE SCOOP MUSIC Jaymes - First One   Follow us: @PRWeekUS Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

23 Juni 202219min

Rosanna Fiske, global chief communications officer of the Royal Caribbean Group, joins the latest edition of The PR Week podcast to discuss her empathetic approach to management, as well as the latest trends in the cruise industry.  Also on the itinerary: -Dxtra wins Moderna’s global AOR account; -Strong growth in Edelman’s multicultural unit; -How Taco Bell brought back Mexican Pizza; -A preview of the Cannes Lions International Festival of Creativity; -And much more. Receive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeekhttps://forms.haymarketsubscribe.com/loading.do?omedasite=PRWeek_Land_Trial&pk=PODCAST22D Follow us on twitter: @PRWeekUS AI Deciphered is back—live in New York City this November 13th.Join leaders from brands, agencies, and platforms for a future-focused conversation on how AI is transforming media, marketing, and the retail experience. Ready to future-proof your strategy? Secure your spot now at aidecipheredsummit.com. Use code POD at check out for $100 your ticket! PRWeek.comTheme music provided by TRIPLE SCOOP MUSICJaymes - First One Follow us: @PRWeekUSReceive the latest industry news, insights, and special reports. Start Your Free 1-Month Trial Subscription To PRWeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

16 Juni 202239min