The year in strategy
This week we’re summarising the biggest talking points from this year in strategy. WARC’s David Tiltman and Lena Roland discuss a call for strategy to become more revolutionary, why marketers need to ...
11 Dec 202327min
Sports sponsorship marketing: How to secure long-term relevance and resonance
This week WARC’s Lena Roland talks to sports marketing consultant James Williams and 5T Sports Group’s Aileen McManamon. Discussing values aligned partnerships, brands that are making sponsorship work...
7 Dec 202336min
How marketers and agencies can get started with Generative AI
This week WARC’s Cathy Taylor and Ann Marie Kerwin look at how American marketers are getting started with Gen AI tools. Discussing definitions, benefits and pitfalls, and advice for getting started. ...
5 Dec 202322min
Sorrell on the 2024 economy, China and AI
WARC’s China editor, Jenny Chan, speaks to Sir Martin Sorrell, executive chairman at S4 Capital and Rogier Bikker, managing director at Media.Monks, Greater China. Discussing the China macroeconomic o...
1 Dec 202337min
APG Creative Strategy Awards: What the judges are really thinking
This week John Bizzell, WARC’s awards lead, talks to Martin Beverley, chief strategy officer at adam&eveDDB and Kate Waters, director of client strategy and planning at ITV. Discussing winning campai...
28 Nov 202333min
CMOs on 2024: Asahi's Grant McKenzie on the evolution of beer marketing
In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Grant McKenzie - Chief Marketing Officer, Europe and International at Asahi - talks to WARC’s Anna Hamill about sports sponsorship, med...
23 Nov 202340min
CMOs on 2024: Mondelez's Jon Halvorson on the future of CPG marketing
In an exclusive podcast interview for WARC’s Marketer’s Toolkit, Mondelez’s Global Senior Vice-President for Consumer Experience and Digital Commerce, Jonathan Halvorson, spoke to WARC’s Anna Hamill a...
22 Nov 202339min
CMOs on 2024: Ally's Andrea Brimmer breaks new ground in sponsorship
In an exclusive interview on The WARC Podcast, Andrea Brimmer, Ally Financial’s Chief Marketing and PR Officer, discusses brand trust during economic upheaval, the power of investing in women’s sports...
21 Nov 202343min
