3 in 15: Cultural advantage
WARC’s Lena Roland and Rica Facundo unpack the latest WARC Guide to creating cultural advantage. They discuss the end of monoculture, how culture is both polarised and connected, and how marketers nee...
14 Nov 202315min
Why APAC needs to play catchup in ensuring media quality
This week WARC’s Rica Facundo talks about the state of media quality in APAC with Wei Tuck NG, senior manager client analytics APAC, Double Verify and Veneeta Ranjan, head of media, Ferrero. We discus...
9 Nov 202334min
Insights from the WARC Awards – brave brands
The third and final episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell disc...
7 Nov 202332min
How Mars built a culture of creative effectiveness
This week WARC’s Aditya Kishore talks to Sorin Patilinet, Senior Director Marketing Effectiveness at Mars. Discussing Mars’ constant innovation in creative measurement.Stay up-to-date with the latest ...
2 Nov 202323min
Insights from the WARC Awards – using data to spark creativity
The second episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss the b...
31 Okt 202330min
Learnings from SXSW Sydney – investing in creativity
WARC’s Rica Facundo discusses the learnings from SXSW Sydney with WPP Australia and New Zealand’s President Rose Herceg, and Chief Strategy Officer Katie Rigg-Smith.Why should we invest in creativity,...
26 Okt 202338min
Insights from the WARC Awards – product solutions to marketing challenges
The first episode in a special three-part series that looks at creative effectiveness through the lens of the winners of 2023 WARC Awards. This week, WARC’s Amy Rodgers and John Bizzell discuss brands...
24 Okt 202327min
3 in 15: Retail media's path to consolidation
WARC’s David Tiltman and Alex Brownsell unpack the latest Global Ad Trends report on retail media. They discuss retail media’s ad spend numbers, which retailers are benefitting the most from this grow...
19 Okt 202331min
