Stories behind winning campaigns at the Marketing Society Awards
This week WARC’s Anna Hamill shares insights from some of the stand out cases from this year’s Marketing Society Awards. This episode features three interviews from the marketers behind the Mayor of L...
17 Okt 202351min
WARC x IPA EffWorks: Why relevance rules and the case for marketing as an investment
The final episode of the WARC Podcast from EffWorks 2023. Lena Roland, Head of Content for WARC Strategy, is joined by EssenceMediacomX’s Chief Transformation Officer Sue Unerman and Jake Webster, Sen...
12 Okt 202342min
WARC x IPA EffWorks: 10 years of Long & Short, plus Unilever on retail media
The second of three daily episodes of the WARC Podcast from EffWorks 2023. Anna Hamill, WARC’s senior editor for brands, is joined by marketing effectiveness legends Les Binet and Peter Field to discu...
11 Okt 202334min
WARC x IPA EffWorks: Brands & pricing power, plus digital creative excellence
The first of three daily episodes of the WARC Podcast from EffWorks 2023. Catherine Driscoll, WARC's Commissioning Editor EMEA, is joined by Laurence Green, Director of Effectiveness at the IPA to in...
10 Okt 202335min
The Future of Strategy and why marketers need a reality check
This week WARC’s Lena Roland talks about the future of strategy with Richard Huntington, CSO at Saatchi & Saatchi and Mark Hadfield, founder of Meet the 85%. Discusses the calls for a research revolut...
5 Okt 202333min
How to bring bravery back to strategy
This week, WARC's Ann Marie Kerwin talks about bravery in strategy with Elizabeth Paul, chief strategy officer at The Martin Agency and Tomas Gonsorcik, chief strategy officer at DDB North America. A ...
3 Okt 202341min
Do we need to rethink ‘brand vs. performance’?
WARC’s David Tiltman talks brand vs. performance marketing with Jim Stengel, Cait Lamberton and Ken Favaro, authors of a recent article on the need to move beyond this dichotomy. Interrogating entrenc...
28 Sep 202351min
3 in 15: The future of programmatic
This week, WARC’s Alex Brownsell is joined by Paul Stringer, our Managing Editor, Research and Insight, to unpack three key trends from WARC’s recent report, ‘The future of programmatic’. Covers progr...
26 Sep 202318min
