The WARC Podcast
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

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Avsnitt(487)

WARC x Cannes Lions: Effective creativity and the WARC Awards for Effectiveness

WARC x Cannes Lions: Effective creativity and the WARC Awards for Effectiveness

Wrapping up WARC’s coverage of the 2022 Cannes Lions International Festival of Creativity. Host Lena Roland, Head of Content for WARC Strategy, is joined by WARC editors David Tiltman, Chiara Manco an...

24 Juni 202222min

WARC x Cannes Lions: The Future of Strategy and Ehrenberg-Bass research

WARC x Cannes Lions: The Future of Strategy and Ehrenberg-Bass research

All the latest from day four of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined in the Palais des Festivals by WARC editors Lena Roland and Anna Hamill to talk about ...

23 Juni 202224min

WARC x Cannes Lions: Brand-building in an e-commerce world and B2B best practice

WARC x Cannes Lions: Brand-building in an e-commerce world and B2B best practice

News and insights from day three at Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined by WARC editors Alex Brownsell and Sam Pena-Taylor. They discuss James Hurman’s latest presenta...

22 Juni 202229min

WARC x Cannes Lions: Digital commerce and when targeting doesn't work

WARC x Cannes Lions: Digital commerce and when targeting doesn't work

All the latest from day two of Cannes Lions 2022. Host Alex Brownsell, Head of Content for WARC Media, is joined by David Tiltman and Imaad Ahmed to talk about the collision of marketing and digital c...

21 Juni 202231min

WARC x Cannes Lions: Attention jeopardy and the Anatomy of Effectiveness

WARC x Cannes Lions: Attention jeopardy and the Anatomy of Effectiveness

The first of five daily episodes of The WARC Podcast from Cannes Lions 2022. Host David Tiltman, WARC’s SVP Content, is joined in the Palais des Festivals by WARC editors Alex Brownsell, Lena Roland a...

20 Juni 202225min

WARC Talks the Crypto Winter - Implications for Marketers

WARC Talks the Crypto Winter - Implications for Marketers

This week WARC talks the crypto winter and the implications for marketers with Cary Tilds, co-founder of Web3 Marketing Association, and CSO at Frameplay, and David Wallace, co-founder of Web3 Marketi...

16 Juni 202241min

3 in 15 - Sustainability Marketing in India

3 in 15 - Sustainability Marketing in India

This week we’re joined by WARC’s Biprorshee Das, India Editor and the editor of the recent Spotlight on sustainability marketing in India. Bipro takes us through the cultural context of this issue, th...

9 Juni 202211min

WARC Talks Fragmentation

WARC Talks Fragmentation

This week WARC talks fragmentation with Oliver Feldwick, head of innovation at The&Partnership and Ana Andjelic, a global C-level executive. Discussing the challenges and opportunities around fragment...

2 Juni 202235min

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