#49 Borrowed Truth. Broken Brands.
Send Jim a Topic to Explore What do Victoria’s Secret, Nike, the U.S. Army, American Eagle, Harvard, Lululemon, and BlackRock all have in common? They bought into poetic truth—branding built on feelin...
28 Juli 20259min
#44 The Happiness Study Lied to You (But Not How You Think)
Send Jim a Topic to Explore For 85 years, Harvard tracked what makes life worth living. The answer was clear. The culture? Not so much. This episode unravels how we took one of the most important stud...
23 Juli 20257min
#43 The Mandela Effect: What If Reality Didn’t Agree With You?
Send Jim a Topic to Explore What if you didn’t just remember it wrong… But the world moved on — and left you behind? In this special edition of Think First, we dive headfirst into the Mandela Effect...
22 Juli 20259min
#42 Brotherhood (Not Bureaucracies) · What the Ivy League Used to Get Right
Send Jim a Topic to Explore The Ivy League was never perfect. But it used to produce loyalty, grit, and real leadership — forged through brotherhood, not bureaucracy. Today? The final clubs, eating cl...
19 Juli 20259min
#41 The Federal Reserve · It’s Not Federal. And It Has No Reserve.
Send Jim a Topic to Explore It controls your mortgage rate, your grocery bill, and the value of your paycheck — but it’s not even part of the government. In this episode of Think First, we unravel the...
18 Juli 20257min
#40 Bacon, Booze, and Billion-Dollar Gaslighting: What They're Not Telling You
Send Jim a Topic to Explore You’ve seen the headlines: cut bacon and booze, cut cancer by 40%. But why didn’t that go viral? Why didn’t your favorite steakhouse or whiskey brand mention it? In this ep...
16 Juli 20257min
Gaslighting 101 · That's Not What Happened
Send Jim a Topic to Explore It’s a textbook Reframe moment: the lie isn’t the problem — it’s the doubt it plants. Gaslighting isn’t just lying — it’s psychological warfare dressed as concern. In this ...
15 Juli 20256min
#38 The Barcode That Changed the World
Send Jim a Topic to Explore You thought it was just a faster checkout. But that little beep at the register quietly reshaped retail, rewired your habits, and launched one of the first behavioral data ...
14 Juli 20255min
