Episode 6: Maria Ross - The Empathy Edge
In this episode, Maria Ross – branding expert and author of The Empathy Edge – and Crispin Read discuss empathy and how to harness the value of compassion as an engine for business success. What does ...
12 Okt 202051min
Episode 5: Crispin Read - Don't Create a Category
In this episode, Crispin Read explained why you shouldn't attempt to create a new category if you are in an already established market. He describes how it happens, why it is a bad idea. To learn more...
5 Okt 20208min
Episode 4: Crispin Read - What Is a Product?
In this episode, Crispin Read explores the most fundamental question in product marketing - what is a product? He describes how product proliferation happens, why it is damaging and how to prevent it....
28 Sep 202010min
Episode 3: Bruno Aziza - The Story of Oracle Analytics Gartner Magic Quadrant Turnaround
Bruno Aziza and Crispin Read discuss the story behind the turnaround of Oracle Gartner Magic Quadrant: how Bruno’s team embraced the feedback of the community (customers, partners, and analysts) to re...
21 Sep 202037min
Episode 2: John Kreisa - Product Marketing Career Roadmap
John Kreisa, Chief Marketing Officer at Docker, and Crispin Read, founder of PMM Hive discuss careers in Product Marketing Management. They talk about how to get started in product marketing, what it ...
14 Sep 202034min
Episode 1: Dave Kellogg - Marketing in Hot and Cold Markets
Dave Kellogg and Crispin Read discuss the differences in marketing approaches for hot markets vs. cold markets. How do you know if you are in a hot market? They talk more about how to know what kind o...
8 Sep 202035min
Episode 0: Welcome to This is Product Marketing
This is Product Marketing is brought to you by Product Marketing Hive, a product marketing community that gives back. We are a global community with an intellectual center of gravity in Silicon Valley...
18 Aug 202044s
