Episode 30: Matt Collins - Understanding Your Customers with Customer Research
In this episode, Matt Collins, the Head of Product Marketing at MNTN, joins Louise Liu to discuss customer research. Matt shares his experience in gaining customer insights directly and indirectly. He...
22 Nov 202230min
Episode 29: Axel Kirstetter - What Happens After the Product Launch
In this episode, Axel Kirstetter, the VP of Product Marketing and Sales Enablement at EIS Ltd, joins Louise Liu to discuss post-product-launch product marketing activities. Axel shares his thoughts on...
19 Okt 202226min
Episode 28: April Rassa - Making Product Marketing More Strategic
In this episode, April Rassa, the head of product marketing at Cohere, joins Louise Liu to discuss strategic product marketing. April shares her thoughts on what it means to be strategic for product m...
26 Sep 202225min
Episode 27: Tejas Kinger - How to Excel as the First Product Marketing Hire
In this episode, Tejas Kinger, the product marketing manager at Plum, joins Louise Liu to discuss his experience as the first product marketing hire. Tejas shares helpful tips on what to expect as the...
23 Aug 202228min
Episode 26: Clayton Pritchard - Transitioning from Growth Marketing to Product Marketing
In this episode, Louise Liu and Clayton Pritchard, the head of marketing at Momentum, discuss career transition. Clayton shares his experience in transitioning from growth marketing into product marke...
19 Juli 202224min
Episode 25: Jennifer Crawford - Developing Buyer Personas
In this episode, Louise Liu and Jennifer Crawford, the product marketing manager at Pex, discuss buyer personas. Jennifer shares her definition of buyer personas and why it is important. She also shar...
28 Juni 202223min
Episode 24: Nishanth Kadiyala - Choosing Between Product Marketing and Product Management
In this episode, Louise Liu and Nishanth Kadiyala, the senior product manager at Walmart Connect, discuss product marketing and product management. Nishanth shares his thoughts on the similarities and...
26 Maj 202227min
Episode 23: Favour Aroghene Okoro - Be a Data-informed Product Marketing Manager
In this episode, Louise Liu and Favour Aroghene Okoro, the product growth marketing manager at Kuda, discuss data-driven product marketing. Favour shares her view of Nigeria's tech and product marketi...
28 Apr 202231min
