Episode 62: Ashley Wilson - Evolving Marketing Functions with Company Growth
In this episode, Ashley Wilson, Co-founder and COO at Momentum, joins Louise Liu to share her thoughts on how marketing roles, responsibilities, and team structures shift as the company scales. She al...
9 Apr 202525min
Episode 61: Jonathan Pipek - Early-stage Startups' Pricing and Packaging Strategy
In this episode, Jonathan Pipek, founder and CEO of Blue Manta Consulting, joins Louise Liu to break down his method for crafting effective pricing and packaging strategies for early-stage startups. H...
11 Mars 202526min
Episode 60: Arneeb Mahbub - Managing Multiple Go-to-Market Initiatives
In this episode, Arneeb Mahbub, Product Marketing Manager at Indeed, shares his experience managing multiple go-to-market initiatives. He shares firsthand insights on balancing competing priorities, a...
19 Feb 202518min
Episode 59: Aleksandra Mitroshkina - Go-To-Market Strategy for Open Source Products
In this episode, Aleksandra Mitroshkina, Director of Solutions Marketing at Percona, joins Louise Liu to share her experience of successfully managing open-source products' go-to-market. She also shar...
28 Jan 202532min
Episode 58: Dirk Nicol - Building and Scaling Product Marketing Teams
In this episode, Dirk Nicol, Senior Director of Product Marketing at Corcentric, joins us to share his experiences in building and scaling a successful product marketing team. He also talks about some...
19 Dec 202417min
Episode 57: Juan Gabarro - Managing the Overgrown Product Portfolio
In this episode, Juan Gabarro joins Louise Liu to delve into the challenges of product proliferation. He shares his insights on the root causes and the significant impacts of this issue. Juan also dis...
27 Nov 202436min
Episode 56: Sahil Sethi - Product Marketing Level Up
In this episode, Sahil Sethi, author of Product Marketing Level Up and Vice President of Global Product Marketing at Freshworks, joins Louise Liu to discuss the attributes and qualities that define gr...
12 Nov 202423min
Episode 55: Maria Ross - The Five Pillars of Effective Empathetic Leadership
In this episode, Maria Ross, author of The Empathy Dilemma, joins Louise Liu to discuss how leaders can balance performance, people and personal boundaries to achieve empathetic leadership. Maria also...
23 Okt 202423min
