Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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Avsnitt(60)

Layla Morris: She broke every rule of a product launch - and Dr. Diamond went viral anyway!

Layla Morris: She broke every rule of a product launch - and Dr. Diamond went viral anyway!

Layla Morris is the co-founder of Dr. Diamond: the viral jewellery cleaning pen that went from her spare bedroom to Hailey Bieber's handbag in under a year. But this episode is about far more than a ...

29 Sep 53min

Layla Morris: How Dr Diamond ended up in Hailey Bieber's handbag, with no email list, no founder facing content and no launch plan!

Layla Morris: How Dr Diamond ended up in Hailey Bieber's handbag, with no email list, no founder facing content and no launch plan!

Layla Morris is the co-founder of Dr. Diamond: the viral jewellery cleaning pen that went from her spare bedroom to Hailey Bieber's handbag in under a year. But this episode is about far more than a...

23 Sep 43min

Sophie Hood: The Wellness Founder Disrupting a Billion Dollar Category With a Transparent Product!

Sophie Hood: The Wellness Founder Disrupting a Billion Dollar Category With a Transparent Product!

What does a year of actually backing yourself look like? When Sophie Hood first appeared on Top of Mind in July 2024, she was a Sydney founder with a hangover cure tonic and a big idea. Now she's bac...

18 Aug 38min

Sophie Hood: Launching in the US, Pitching to Qantas & Launching A Secret Second brand - all in 12 months

Sophie Hood: Launching in the US, Pitching to Qantas & Launching A Secret Second brand - all in 12 months

(Part 1) What does a year of actually backing yourself look like? When Sophie Hood first appeared on Top of Mind in July 2024, she was a Sydney founder with a hangover cure tonic and a big idea. No...

6 Aug 39min

Ali Beeck: Sold Out in Three Months, Restocked, and Chasing $10M - The Unfiltered Balmee Story

Ali Beeck: Sold Out in Three Months, Restocked, and Chasing $10M - The Unfiltered Balmee Story

If you apply lip balm daily, there's a high chance you're consuming up to 2 tubes of lip balm a year! This one insight stopped Ali Beeck and her co-founder in their tracks. And instead of ignoring it...

22 Juli 36min

Ali Beeck: Building Balmee, the $10 million Australian Lip Balm Brand

Ali Beeck: Building Balmee, the $10 million Australian Lip Balm Brand

If you apply lip balm daily, there's a high chance you're consuming up to 2 tubes of lip balm a year! This one insight stopped Ali Beeck and her co-founder in their tracks. And instead of ignoring it...

7 Juli 41min

Grace Miller: Why Founders Who Fear Personal Brands Are Already Losing

Grace Miller: Why Founders Who Fear Personal Brands Are Already Losing

What does it actually take to build a culture where failure is a strategy?  Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's sec...

6 Juli 46min

Grace Miller: F1, Personal Brand, and One Thing She's Never Shared Before!

Grace Miller: F1, Personal Brand, and One Thing She's Never Shared Before!

What does it actually take to build a culture where failure is a strategy?  Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's sec...

17 Juni 36min

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