Top of Mind
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free. Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche. When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend? When people think of you first, they’re more likely to purchase your products, service or business. This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

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Avsnitt(60)

Alexis Fernandez: The science of boredom & why you need to stop doing everything alone!

Alexis Fernandez: The science of boredom & why you need to stop doing everything alone!

(Part 2) What does it actually take to understand your own brain? Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the cred...

26 Maj 39min

 Alexis Fernandez: The neuroscience truth behind motherhood, confidence & creativity!

Alexis Fernandez: The neuroscience truth behind motherhood, confidence & creativity!

What does it actually take to understand your own brain? Alexis Fernandez is a neuroscientist, four-time author, sold-out live podcaster, and brand new mum of twins. But more than the credentials, sh...

12 Maj 39min

Ryan Nelson: Google, Uber, Meta and Netflix Are His Clients. Why Refilled Still Doesn't Have a Marketing Budget (Part 2)

Ryan Nelson: Google, Uber, Meta and Netflix Are His Clients. Why Refilled Still Doesn't Have a Marketing Budget (Part 2)

(Part 2) Refiled is three years old, and Ryan Nelson is taking on a category that hasn’t really evolved in 50 years. Ryan is a Blue Mountains kid who spent a decade in SaaS, had an idea post gym and b...

30 Apr 43min

Ryan Nelson: Duct Tape, Zip Ties and a $500K Raise - How He Built Refilled From a Post Gym Problem (Part 1)

Ryan Nelson: Duct Tape, Zip Ties and a $500K Raise - How He Built Refilled From a Post Gym Problem (Part 1)

Refiled is three years old, and Ryan Nelson is taking on a category that hasn’t evolved in 50 years. Ryan is a Blue Mountains kid who spent a decade in SaaS, had an idea post gym and built the firs...

21 Apr 38min

Ash Raso: I Risked Our House Deposit, Lost My Supplier Overnight & Hit Six Figures in Four Hours with Capsule Wardrobe (Part 2)

Ash Raso: I Risked Our House Deposit, Lost My Supplier Overnight & Hit Six Figures in Four Hours with Capsule Wardrobe (Part 2)

What happens when you spend eight years in a career that was never really yours?  You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we si...

10 Apr 40min

EP:47 - Ash Raso: From Hard Hat to Fashion Label - How She Built Capsule Wardrobe by Solving Her Own Problem (Part 1)

EP:47 - Ash Raso: From Hard Hat to Fashion Label - How She Built Capsule Wardrobe by Solving Her Own Problem (Part 1)

What happens when you spend eight years in a career that was never really yours?  You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we si...

24 Mars 43min

EP:46 - (Part 2) Gen Z, AI & Going Viral - How Tahlia Kennedy’s Content Landed Her a Seat at the Table

EP:46 - (Part 2) Gen Z, AI & Going Viral - How Tahlia Kennedy’s Content Landed Her a Seat at the Table

If you work in marketing, live on social media, or obsess over brand and business building - this one’s for you. In Part 2 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the...

31 Dec 202539min

EP:45 - (Part 1) Tahlia Kennedy: The 22-Year-Old Behind Kinso’s Viral Content Engine

EP:45 - (Part 1) Tahlia Kennedy: The 22-Year-Old Behind Kinso’s Viral Content Engine

If you work in marketing, live on social, or obsess over brand and business building - this one’s for you. In Part 1 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-ye...

16 Dec 202532min

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