E96: The B2B Marketing Identity Crisis
In this episode, Sam Jacobs, Asad Zaman, and AJ Bruno break down a viral LinkedIn post that sparked a heated debate about the role of B2B marketing in go-to-market strategy. Has marketing become too f...
16 Feb 20251h 7min
SPOTLIGHT: How Josh Guttman Landed Investors for SELLIT9 by Being Himself
Fundraising isn’t just sales—something Josh Guttman, co-founder and CEO of SELLIT9, learned the hard way. After spending years in SaaS sales and leadership, including a 12-year run at Salesforce, Josh...
13 Feb 202521min
E95: Growth vs. Efficiency in 2025
In this episode, hosts Sam, AJ, and Asad dive into the strategic choices behind building teams in Latin America, focusing on compensation arbitrage and offshoring. They offer guidance for junior talen...
9 Feb 20251h 11min
SPOTLIGHT: Co-CEO Alina Vandenberghe on Taking Over Marketing to Scale Demand at Chili Piper
In this episode of Topline Spotlight, hosts Sam Jacobs and Asad Zaman sit down with Alina Vandenberg, co-CEO of Chili Piper, to discuss the significant challenges she faced and overcame in her dual ro...
6 Feb 202527min
E94: Navigating AI Challenges in Established Tech Companies
In this episode of Topline, Sam Jacobs, AJ Bruno, and Asad Zaman explore AI’s growing influence on go-to-market strategy, growth, and operations. They break down the difference between AI-first and AI...
2 Feb 202556min
SPOTLIGHT: Keith Frankel of Totango on Creating a Unified Culture in Mergers
In this episode of Topline Spotlight, hosts Sam Jacobs, AJ Bruno, and Asad Zaman speak with Keith Frankel, Chief Product Officer at Totango, to explore the intricacies of merging company cultures post...
30 Jan 202521min
E93: Dissecting Carta’s 2024 State of Startups Report
In this episode of Topline, hosts Sam Jacobs, AJ Bruno, and Asad Zaman review insights from Carta’s State of Startups 2024 report. They explore the rise of down rounds in 2023 and 2024, highlighting t...
26 Jan 20251h 14min
SPOTLIGHT: OrgChart’s Tom McCarty on Narrowing Total Addressable Market to Drive Growth
Topline is excited to introduce our newest segment – Topline Spotlight. In this series, our hosts sit down with top B2B tech leaders to explore the biggest challenges they’ve faced and how they conque...
23 Jan 202519min
