How CMO’s get a seat in the boardroom and not get fired - Chris Burggraeve
I often get asked why are there not more marketers on boards of companies? It turns out that only around 2.6% of board positions are filled by marketers, so I'm joined in this episode by somebody who ...
17 Juli 202459min
From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman
Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Commun...
10 Juli 202449min
The Marketoonist on why humour is good for business - Tom Fishburne
In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had hi...
3 Juli 20241h
How e.l.f built a billion dollar beauty brand - Kory Marchisotto
Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking the internet by storm and connec...
26 Juni 202446min
How Gymshark built a unicorn with influencers - Noel Mack
We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark. They're one of the original infl...
19 Juni 202450min
B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg
Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined again by the Les and Peter of B2B, Jon Lombardo and Peter Weinberg (previously of the LinkedIn B...
12 Juni 202450min
Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it was about time that I caught up wi...
5 Juni 202440min
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world
In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more abo...
29 Maj 202454min
