Google Retail MD on the power of search and the secrets to why we watch YouTube - Sophie Neary
In this episode, we dive into the fascinating world of digital retail and YouTube with our special guest, Sophie Neary, Retail MD at Google. We explore studies comparing rational and emotional adverti...
27 Nov 202457min
The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)
In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speak...
20 Nov 202458min
Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can
Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can al...
13 Nov 202455min
The brands trying to change the world - Chris Baker, Serious Tissues & Change Please
Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestati...
6 Nov 20241h 4min
Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)
Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark....
23 Okt 20241h 12min
Mark Ritson reviews the highest scoring beer ads of all time (down the pub)
Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & S...
16 Okt 202456min
Building Britain's Most Iconic Brands - Kerris Bright (BBC)
Kerris Bright is the Chief Customer Officer at the BBC. She was previously Chief Marketing Officer at Virgin Media.She is a highly experienced leader, bringing a customer-centred, data driven approach...
9 Okt 20241h 11min
How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole
The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever has. So in this episode, I'm joined by their CMO Tim Ellis, and Glenn Cole, co-founder of 7...
2 Okt 202453min
