Lessons from Aldi's IPA Gold winning Kevin the Carrot - McCann
As Christmas ad season is in full swing, I speak to the planning and strategy team from McCann Manchester, the agency that created Aldi’s Kevin the Carrot.What we cover in this episode:Why Darren and ...
30 Nov 20221h 14min
Advertising creativity in times of crisis
The most returned guest in Uncensored CMO history, Orlando Wood, is back. He made a brief cameo last episode but I wanted to dive deeper into creative styles that work in difficult times and if you sh...
21 Nov 202231min
Ritson on Recession: what every marketer needs to know
Storm clouds continue to gather over the global economy. With the latest quarterly UK GDP figures released on November 11 and the US and other parts of the world also bracing for a recession, this spe...
14 Nov 202256min
How entertainment, brand mascots and creative testing delivered a winner for Tourism Australia - Susan Coghill
Susan Coghill is the Marketing Director at Tourism Australia and they've got one of the best performing ads on the System1 database, with their new campaign "G'Day". But this wasn't without taking som...
8 Nov 202252min
How the world’s best leaders lead with speed - Sophie Devonshire
Sophie is the CEO of The Marketing Society and the author of Superfast: Lead at Speed, in which she offers insight into energy management, purposeful leadership, and keeping pace with breakneck innova...
1 Nov 202244min
Why reach-based media planning is broken and how to fix it - Karen Nelson-Field
Professor Karen Nelson-Field is Founder and CEO of Amplified Intelligence, and Professor of Media Innovation at The University of Adelaide. Karen is a globally acclaimed researcher in media science, i...
24 Okt 202228min
Why all car adverts are the same - Kirsten Stagg, Skoda
Now, a topic in this episode very close to my heart. Why are car ads all so bad? I spoke with Kirsten Stagg from Skoda, who's the UK Marketing Director and has made some pretty good ads herself. In fa...
12 Okt 202242min
Can marketing save the planet? - Leo Rayman, Eden Lab
Leo is the founder of Eden Lab, a new kind of consultancy and venture studio, they don't just advise on how to win in the Net Zero future, they build it with you. He's the former CEO and Chief Strateg...
22 Sep 202237min
