How a great culture led to creativity at KFC - Meghan Farren, KFC CMO
Meghan Farren spent 10 years at KFC UK, spending the last 5 as CMO. What does it take to run a marketing department of one of the biggest consumer brands? What do you do when you run out of chicken as...
13 Sep 202242min
5 ways to make effective advertising - Jon Evans
Now it's the summer holidays, and that means everybody's taking a well earned break from all their hard work. And that includes the Uncensored CMO, but producer James never wants to let me off an epis...
9 Aug 202236min
How to target the invisible powerhouse (over 50s) - Jeremy Hine, MullenLowe
Do you think the advertising industry has a problem with age now? In my experience, the majority of marketing departments are run by people under 40. Sometimes the majority, even under 30, and that's ...
3 Aug 202242min
How marketing can fix the global economic crisis - James Hankins and JP Castlin
A double header episode as I speak with JP Castlin and James Hankins on the back of their Cannes 2022 talk, in partnership with WARC, "The Gravity of e-commerce".JP Castlin is an independent consultan...
14 Juli 202242min
From Saatchi copywriter to denim brand founder - David Hieatt, Hiut Denim
Today we're joined by David Hieatt, founder of Hiut Denim Co., and The Do Lectures.What we covered in this episode:How to pronounce Hiut and its originsWhat inspired David to start a jeans companyPitc...
5 Juli 202252min
Cannes Uncensored with Tom Goodwin
I've always had a bit of a love, hate relationship with Cannes. It's wonderful that we celebrate creativity with this event, but seeing how the festival rewards a certain type of creativity, particula...
27 Juni 202226min
The triple threat to creative effectiveness - Peter Field, Orlando Wood, Karen Nelson-Field (Live from Cannes)
For the 50th episode of Uncensored CMO, I'm live in Cannes to talk about the triple threat to creative effectiveness. Why effectiveness has been declining over the years, how attention has impacted me...
22 Juni 202223min
Sex, driving and how to be a CMO - Marg Jobling, NatWest CMO
Margaret Jobling is the Group Chief Marketing Officer at NatWest. Margaret has spent the majority of her marketing career in FMCG, before to joining the utilities sector in 2014, as Director of Market...
7 Juni 202245min
