UN 417 - Kris Johns. AdGood.
AdGood Foundation accepts CTV ad inventory that publishers donate, routes it to nonprofits at $5 to $6 CPM, and charges roughly 70% below market rates. The model sits inside the existing ad stack, use...
25 Juni 25min
UN 416 - YPulse. The Post-Social Playbook
MaryLeigh Bliss, chief content officer at YPulse, joins Gabriella Mirabelli to discuss YPulse's Post-Social Playbook report, based on a survey of 1,500 13 to 39-year-olds in the US and Canada. The dat...
18 Juni 29min
UN 415 - Jesse Weinstein. Employee Rights.
Jesse Weinstein is a partner at Phillips & Associates, a former Bronx prosecutor, and a U.S. Navy combat veteran who now represents employees in discrimination, retaliation, and whistleblower cases. ...
11 Juni 25min
UN 414- IJRM. Algorithmic Dynamic Pricing & Consumers Trust + Behavior.
Arnd Vomberg, Associate Professor of Marketing at HEC Paris, and his colleagues have spent years studying how consumers respond when prices shift without notice. Their findings, published in the Inter...
4 Juni 27min
UN 413 - Ilan Strauss. AI Markets, Not Models.
Most AI safety conversation focuses on what's happening inside the model. In this episode, Dr. Ilan Strauss, co-director of the AI Disclosures Project, shares why he thinks that's the wrong place to l...
28 Maj 28min
UN 412 - YPulse + Evan Shapiro - Gen Z Broke the Media Playbook.
MaryLeigh Bliss, chief content officer at YPulse, brings proprietary brand tracker data to a conversation about how young consumers perceive entertainment and streaming brands right now. Media analyst...
21 Maj 31min
UN 411 - Jack Oujo. Too Smart to be an Umpire.
In this episode, Jack Oujo discusses his book, Too Smart to Be an Umpire. After eight years chasing his dream of becoming a major league umpire, Oujo was let go and faced with the fact that his "Plan ...
14 Maj 28min
UN 410 - IJRM. Consumer Financial Data Exchange.
Simon Blanchard, Dean's Professor of Marketing at Georgetown University and co-editor at the Journal of Marketing Research, joins Up Next to discuss research published in the International Journal of ...
7 Maj 29min
