UN 369 - David Hirshfeld. Startup Insights.
In this episode, David Hirshfeld, founder and CEO of Tekyz, shares practical insights on leadership, culture, and what distinguishes successful ventures from those that fail. He reflects on lessons ...
26 Juni 202527min
UN 368 - YPulse. Youth Behavior Insights.
In this episode, YPulse's MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major...
19 Juni 202526min
UN 367 - James Nord. Fohr & Influencer Marketing.
Influencer marketing isn't just a trend, it's becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From au...
12 Juni 202527min
UN 366 - IJRM. The Power of Anticipation.
In this episode, Adrian Palmer, professor of marketing at Henley Business School, discusses his research, published in IJRM, on anticipation in consumer behavior. He focuses on the often-overlooked pe...
5 Juni 202526min
UN 365 - Mason Breeding. Gaming Influencers.
This episode features Mason Breeding, a talent manager in the gaming creator economy, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when...
29 Maj 202527min
UN 364 - Doug Hall. Proactive Problem Solving.
In this episode, Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem Solving." He shares practical strategies for id...
22 Maj 202525min
UN 363 - YPulse. Ad Effectiveness and DEI.
In this interview, YPulse's MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions...
15 Maj 202528min
UN 362 - Karpukhina & Wang. A Silly Strategy.
Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break ...
8 Maj 202526min
