A New Blueprint for PR
Reputations supposedly take years to build and seconds to destroy. But what if that's no longer the case? What if the normal rules about earning - and keeping - a reputation simply don't apply any mor...
21 Jan 31min
Is the Worm Turning on 'Fat Jabs'?
When everything's going really well, there's always a lurking fear that it can't possibly last.This week, David Yelland and Simon Lewis look at how the discussion around weight-loss injections is sudd...
14 Jan 25min
3. Don't Break the Fourth Wall
Call it smoke and mirrors, call it sleight of hand. The best PR is often invisible PR.In this latest episode of our mini-series on the Golden Rules of PR, David Yelland and Simon Lewis look at the ris...
7 Jan 9min
2. Don't Delay PR
Most of us are guilty of it. A problem looms or a crisis kicks off and the knee-jerk reaction is often to ignore it and hope it goes away.Newsflash - it rarely does.In this latest episode of our mini-...
31 Dec 202510min
1. Rolling the Pitch
This episode will change your life. Seriously.It's a big claim and carries an enormous risk of over-promising.Welcome to the latest episode in our mini-series on the Golden Rules of PR. This week, Dav...
24 Dec 202510min
Why Optimism is a PR Superpower
It may be the season to be jolly but there's not a lot of good cheer going around at the moment. With so much unrelentingly bleak news, how do you persuade anyone that not everything's as bad as it se...
17 Dec 202524min
Simon Cowell's PR: Judged!
It's panto season and panto villains don't come much bigger than Simon Cowell.The music mogul's made a career and fortune playing the Bad Guy on TV talent shows. But is there more to him - and crucial...
10 Dec 202529min
Nuns on the Run
It's not easy winning a PR fight when you're up against three octogenarian nuns whose story has become a global smash.This week, David Yelland and Simon Lewis look at the case of Sister Bernadette, Si...
3 Dec 202530min
