Sell to the people that don’t know you
Sell to the people that don’t know you. Out in the big world is where the people that really need you exist. Identifying problems that you can solve, opens you up to the vast marketplace.
29 Aug 202217min
Jai-Jagdeesh breaks down modern music marketing
I asked my child hood friend & recording artist Jai-Jagdeesh for some advice on marketing for musicians. She was so generous with her time. She recorded these insights on how to work with Spotify, You...
14 Juli 202215min
Handling rejection is a core skill that you need
The most successful people know that rejection is one of the most important parts of the process. You can listen in here as I go through the emotional feelings as my original launch fails. I loved in ...
25 Juni 202212min
The secret behind the growth of every major yoga teacher
There is a method to the growth of every major yoga teacher. It looks like a funnel with free stuff at the top followed by books and classes. Then retreats and teacher trainings. Finally at the bottom...
25 Juni 202223min
Marketing, lead magenets & mindset
Marketing should be taught as integral to the sharing of yoga practice. If you're bad at marketing, you're bad at teaching yoga. Here I reframe the idea of marketing as a way to share your teachings ...
28 Maj 20227min
Trusting big time, knowing why you're there and when to get out
Trust leads to success. You can't be successful without the support of a large section of the population. Ultimately we all have a people problem. We need to serve more people and trust more people. Y...
28 Maj 20228min
Why you should have a $10,000 yoga product
I worked for Snatam Kaur & Guruganesha when they first started touring as musicians. Ganesh had the idea of making a series of free concerts. It was a disaster. They rented big beautiful venues and wh...
1 Maj 202210min
Just stop it with the money hang ups
Way too many people are focused on what other people are charging. It's the worst way to set your prices. I argue here you should search to create massive value for your customers. Differentiate yours...
20 Apr 20227min
