Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable
The CMO Podcast26 Marras 2025

Laura Knebusch (Georgia-Pacific) | The Power of Staying Unflappable

When you think of some of America’s most recognizable household brands: Brawny, Angel Soft, Dixie, Quilted Northern…there’s one company behind them all: Georgia Pacific.
And at the helm of marketing for that incredible portfolio is Jim's guest this week, Laura Knebusch, the Senior Vice President of CPG Marketing and Customer Experience.

Laura is a seasoned marketing leader and transformation champion who has spent the past 15 years at Georgia Pacific. She has been the head of marketing for the past two-plus years, and has been focused on modernizing one of the most iconic CPG companies in the world. Under her leadership, Georgia Pacific has become an early mover in retail media and a shining example of how legacy brands can stay relevant in the digital age. Before joining Georgia Pacific, Laura began her career at Procter & Gamble where she developed her grounding in consumer insight and brand discipline.

Tune in for a conversation with a leader who is applying a rigor to a new era of marketing, one that’s faster, more digital, and more unpredictable than ever before. Recorded live at the ANA Masters of Marketing in Orlando, powered by TransUnion.

---

Learn more, request a free pass, and register at iab.com/alm

Promo Code for $500 of ticket prices: ALMCMOPOD26

---

This week's episode is brought to you by Deloitte, TransUnion and the IAB.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jaksot(420)

Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation

Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation

Fall is here, which means back to school, football season, crisp apples, and the world’s biggest blend of tech conference and music festival: Dreamforce. Now in its 22nd year, Dreamforce 2025 returns ...

10 Syys 202551min

Jessica Padula (Nespresso USA) | Brewing Growth & Sustainability

Jessica Padula (Nespresso USA) | Brewing Growth & Sustainability

This week, The CMO Podcast is serving up a rich and flavorful conversation as Jim sits down with Jessica Padula, Vice President of Marketing and Sustainability for Nespresso USA. Nespresso, part of Sw...

3 Syys 202556min

Building Brands with Courage: Voices from Hinge, Essity, and Be LOVE

Building Brands with Courage: Voices from Hinge, Essity, and Be LOVE

This week, we’re wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together thre...

27 Elo 202535min

Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and

Marketing Across Uncertainty | Lessons from the Deloitte Global Roundtable with Nestlé, Saucony, Zurich Insurance and

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward? In this week’s episode, recorded live at the Deloitte Digita...

20 Elo 202547min

Calum Laming (British Airways) | Brand-Building at 35,000 Feet

Calum Laming (British Airways) | Brand-Building at 35,000 Feet

In this week's episode The CMO Podcast, Jim sits down with Calum Laming, the Chief Customer Officer of British Airways. He and his team are responsible for a creative replatforming of British Airways,...

13 Elo 202546min

From Startup to Legacy: How Life Stages Shape Leadership, featuring Shutterstock, Audemars Piguet and Cymbiotika

From Startup to Legacy: How Life Stages Shape Leadership, featuring Shutterstock, Audemars Piguet and Cymbiotika

On this week's episode of The CMO Podcast, Jim is joined by three remarkable leaders who are at very different stages of their careers and lives, but all share a bold vision for leadership and creativ...

6 Elo 202539min

Jonnie Cahill (PepsiCo) | How to Onboard with Intention

Jonnie Cahill (PepsiCo) | How to Onboard with Intention

Jim’s guest this week on The CMO Podcast is Jonnie Cahill, the newly appointed SVP and Chief Marketing Officer of International Foods at PepsiCo. Originally from Dublin, Ireland, Jonnie stepped into t...

30 Heinä 202548min

Melody Lee (Mercedes-Benz USA) | Success is Never Solo

Melody Lee (Mercedes-Benz USA) | Success is Never Solo

This week, Jim welcomes Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA. Mercedes-Benz is one of the world’s most enduring luxury brands and will celebrate its 100th anniversary next year...

23 Heinä 202548min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
mimmit-sijoittaa
rss-rahapodi
psykopodiaa-podcast
herrasmieshakkerit
rss-rahamania
ostan-asuntoja-podcast
hyva-paha-johtaminen
rss-sami-miettinen-neuvottelija
rahapuhetta
rss-lahtijat
rss-doulapodi
rss-paasipodi
juristipodi
rss-sisalto-kuntoon
rss-muutoksenanatomiaa-podcast
rss-startup-ministerio
rss-uppoava-vn-laiva
rss-bisnesta-bebeja
rss-seuraava-potilas