Making Your Business "Agent-Legible": Practical Playbook for the AI-Commerce Era

In part two of our deep dive into agentic commerce, Jess brings back her colleague Nathalie Lethbridge to answer the question every SMB is asking: How do I prepare for a world where AI agents are the middlemen between customers and products?

Last week, we explored the power struggle between Amazon's walled garden and OpenAI/Perplexity's open-web vision.

This week, we get tactical. Nathalie walks through the practical framework for making your e-commerce site "agent-legible" - helping your products become visible and accessible to AI agents that will soon be shopping on behalf of customers.

We cover structured data requirements, markdown optimization, compliance considerations, and why smaller businesses actually have an advantage over giants in this transition.

Plus, this week's AI news includes TikTok's new controls for AI-generated content and a fascinating Silicon Valley moment where 300+ AI insiders publicly named the startups they'd short.

00:39 - Intro: Cold Snaps, Desk Chairs & Thanksgiving Prep

04:02 - Guest Welcome: Nathalie Lethbridge on Conversational Commerce

07:15 - The Power Struggle for Discovery: Walled Gardens vs. Open Web

12:40 - The Two-Tier Internet Explained: Why AI Agents Need a Different Web

18:05 - From Scrolling to Structured Data: How Agents Actually Shop

24:30 - Making Your E-Commerce Site "Agent-Legible": The Practical Playbook

31:15 - Compliance, Legal & Liability in the Agentic Era

37:45 - The SMB Advantage: Why You Can Move Faster Than Amazon

43:20 - Quick Wins: Immediate Actions for Your Business Now

48:41 - AI in the News: TikTok's Push Back Against AI Slop

54:19 - AI Gone Wrong: Silicon Valley Eats Its Own

58:43 - Next Week: Vibe Coding (Teaser & Closing)

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