Using conversation to navigate uncertainty with Margaret Heffernan

Award-winning author and business executive Margaret Heffernan has written extensively about uncertainty. Her book Uncharted: How to map the future became an instant bestseller and featured on Bloomberg’s Best Books of 2021 list. Her most recent book Embracing Uncertainty: How writers, musicians and artists thrive in an unpredictable world outlines how creatives use ambiguity to stimulate innovation and novel ideas.

In this episode, Jen, Dom and Cat chat with Margaret to her views on the power of conversation. In ambiguous and chaotic work landscapes, convening group discussions to hear diverse perspectives and harness collective intelligence is a new leadership meta-skill.

About Margaret Heffernan

Dr. Margaret Heffernan produced programmes for the BBC for 13 years. She then moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter.

The author of six books, Margaret’s third book, Willful Blindness : Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. In 2015, she was awarded the Transmission Prize for A Bigger Prize: Why Competition isn’t Everything and How We Do Better, described as “meticulously researched…engagingly written…universally relevant and hard to fault.” Her TED talks have been seen by over 13 million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. In 2020, she published Uncharted: How to map the future, which quickly became a bestseller and was nominated for the Financial Times Best Business Book award, was one of Bloomberg’s Best Books of 2021 and was chosen as the “Medium Best of the Best” business book. 2025 saw the publication of Embracing Uncertainty: How Writers, Musicians and Artists Thrive in an Unpredictable World, described as ‘a timely, insightful book….Heffernan highlights what it takes to excel in turbulent times.’

In 2024, she was inducted into the Thinkers50 Hall of Fame, in recognition of her lasting impact on management thinking. She is a Professor of Practice at the University of Bath, Lead Faculty for the Forward Institute’s Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organizations. She chairs the board of DACS and is a parish councillor.

Find Margaret on LinkedIn: https://www.linkedin.com/in/margaret-heffernan-ab5205/

Margaret’s website: https://www.mheffernan.com/

Margaret on Substack: https://heffernanm.substack.com/

Margaret’s TED talks:

https://www.ted.com/talks/margaret_heffernan_the_human_skills_we_need_in_an_unpredictable_world

https://www.ted.com/talks/margaret_heffernan_the_dangers_of_willful_blindness