Small Business Big Deal Podcast17 Syys 2025

Ep. 47 Building a Business That Honors Your Values

Most entrepreneurs can rattle off their revenue goals or marketing plan without hesitation. But ask them what they stand for — what they refuse to compromise on — and the silence is deafening.

In this solo episode of Small Business Big Deal, Tracy pulls back the curtain on the one thing that makes or breaks your business: your values. Far from being fluffy buzzwords, your values shape who you hire, how you market, what clients you accept, and how you lead your team.

You'll hear real stories from Tracy's own journey (including how ignoring her value of simplicity nearly derailed her business and family) and from clients who discovered that being out of alignment with their values was the source of their frustration, burnout, and resentment.

By the end of this episode, you'll walk away with:

A step-by-step process to uncover your top five values.
Reflection questions that reveal what truly drives you.
A framework for aligning your business decisions with your values.
Practical ways to use values as a compass for growth, boundaries, and joy in your work.

Your business doesn't have to drain you — it can (and should) reflect who you are at your core. This episode will help you make sure it does.

✨ Free Resource: Take the Values Assessment to uncover your top five values and put this exercise into action right away

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Ep. 49 Integrity, Curiosity, and the Long Game with Elliott Orsillo

This week on Small Business Big Deal, Tracy sits down with Elliott Orsillo, co-founder of Season Investments, to explore what it really means to build a business rooted in integrity, curiosity, and lo...

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Ep. 48 From Fairways to Fashion: The 35x70 Golf Co. Story

What happens when a late-night conversation about polos turns into a thriving golf apparel brand? In this episode of Small Business, Big Deal, Tracy sits down with Katy Winters, co-founder of 35x70 Go...

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Ep. 46 - Dog Training, Systems, and Scaling with Ryan Wimpey

From Dog Training to Franchising: How Passion Turned into 24 Locations with Ryan Wimpey In this episode of Small Business Big Deal, I sit down with Ryan Wimpey, founder of Tip Top K9 Dog Training, to ...

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Ep. 45: Building Bold Businesses Without Losing Yourself with Jac White

In this conversation, Tracy Jepson and Jac White explore the realities of entrepreneurship, particularly for women. They discuss the challenges of starting a business, the importance of sales strategi...

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Ep: 44 Creating a World of Wonder

In this episode of the Small Business Big Deal podcast, host Tracy Jepson interviews Roxanne Alford, the founder of Short Stuff, a sustainable children's clothing brand inspired by her experiences as ...

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Ep: 43 Keep Showing Up: Building a Life of Impact, Consistency, and Connection with Jeremy Capo

When your identity is tied to a title and that title gets stripped away, what's left? In this episode, Tracy sits down with Jeremy Capo—a respected collegiate athletics administrator turned business d...

26 Maalis 202549min

EP: 42 Teeing Up Success: Breaking Barriers in Golf and Business

In this conversation, Tracy Jepson interviews Sabrina, the founder of Golf Angels, a brand aimed at making golf more accessible and relatable for women. They discuss the inspiration behind the brand, ...

3 Maalis 202540min