Ep. 48 From Fairways to Fashion: The 35x70 Golf Co. Story

What happens when a late-night conversation about polos turns into a thriving golf apparel brand? In this episode of Small Business, Big Deal, Tracy sits down with Katy Winters, co-founder of 35x70 Golf Co., a Kansas-born company that's redefining golf style with a Midwestern twist.

Katy shares the inspiring story of leaving a stable corporate career at Koch Industries to pursue entrepreneurship alongside her husband, Dan, a lifelong golf pro. Together, they've created a line of polos, hoodies, and accessories that blend classic design with Midwest-inspired patterns like wheat stalks and corn cobs—far from the palm trees and martinis of traditional golf wear.

In this conversation, Tracy and Katy cover:

• The origin of the name 35x70 and why it resonates with golf and Midwest roots

• The challenges (and surprises) of launching an apparel brand without a fashion background

• How Katy's finance and accounting expertise became the backbone of their business operations

• The dynamics of building a company with your spouse—and how to balance marriage with entrepreneurship

• Why listening to customer feedback has been crucial for growth and product development

• The leap from side hustle to full-time business, and the faith required to keep moving forward

• Exciting news: women's polos and quarter zips are launching soon

Katy also opens up about the emotional side of entrepreneurship—leaving corporate "security," pushing through imposter syndrome, and finding the grit to build something that reflects both family values and community pride.

Whether you're a golfer, an entrepreneur, or someone who loves stories of bold career pivots, this episode will leave you inspired to chase what's possible.

🎧 Tune in to hear how Katy and Dan are bringing Midwest flavor to fairways across the U.S.—from Kansas to Alaska and beyond.

Connect with 35x70 Golf Co.

🌐 Website: 35x70golfco.com

📱 Instagram & Facebook: @35x70GolfCo

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