The anatomy of a good idea, and the cost of being dull
B2B Inspired22 Loka 2024

The anatomy of a good idea, and the cost of being dull

Let us know your thoughts. Want to unlock next-level creativity in your marketing? Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with pr...

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