Your IP in the AI Era: What Disney's Deal with Sora Means for Founders & SMBs

Last week, Disney announced a billion-dollar deal with OpenAI to license 200+ characters into Sora. Everyone's treating this as Hollywood drama, but what Disney actually did is show every IP-based company, whether you're a global studio or a solo creator, the exact playbook for navigating AI.

This week, we brought in our friend Rich Welsh to break it down from every angle at once. He's a Hollywood veteran, a startup founder, and now a VC investor. That combination means he's seen this industry from the creative side, the founder side, and the investment side, exactly the perspective you need to understand what's really happening here.

We also break down McDonald's Netherlands pulling an AI Christmas ad after three days of backlash. Seven weeks of work. Ten people. Still looked terrible. That story matters more than you think.

If you have any IP, whether that's characters, a brand, a body of work, or just ideas you care about protecting, this episode for you.

We cover:

* Why Disney licensed characters but carved out actor likenesses and voices

* The structure that makes this deal work (scope, exclusivity, equity, distribution)

* Why other studios and IP holders can't ignore this

* User-generated content as engagement strategy

* The guardrails problem: why they don't work, and what actually does

* Rights management becoming a real commercial product

00:00 Introduction and What We've Been Up To

05:48 The Disney-Sora Announcement That Changes Everything

08:08 Welcome Rich Welsh

11:23 The Disney-Sora Deal Breakdown

16:03 Why Disney Wants User-Generated Content

19:09 First-Mover Advantage

26:58 The Guardrails Problem

33:16 Why Licensing Deals Are Winning Over Lawsuits

43:04 Checking In on the Creative Community

48:13 Practical Advice for Founders

51:06 AI Gone Wrong

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