James Reed: all about business25 Marras 2024

4. This is how you get millions of followers (whilst remaining authentic) | Philip & Molly King

Authenticity. It can be the difference between a thriving business and losing your audience. Gone are the days when having a good enough product was enough to drive growth, and with so much competition out there, having a brand that people believe in is non-negotiable.

In this episode of All About Business, James Reed sits down with father-daughter duo Molly and Philip King of Ireland’s family-run festival, OtherVoices.

Starting in a tiny church in Dingle, it grew to become a hotly-anticipated event. It’s hosted some of the biggest names in music, including Kate Tempest, Arlo Parks and Amy Winehouse and is now watched by millions across the globe.

They explore the ins and outs of working with family, how to use digital media to build a brand and, despite massive growth, how they’ve managed to stray true to their original vision.

Timestamps

01:55- Family Dynamics in Business

02:27- Building an Authentic Brand

03:57- The Role of Culture and Trust

08:23- The Evolution of Other Voices

10:35- The Digital Transformation

14:33- The Growth of Other Voices

20:39- Maintaining the Core Ethos

23:32- Navigating the Pandemic

24:30- The Birth of Other Voices Courage

25:21- Live Performances in Iconic Locations

26:51- Challenges and Triumphs in the Music Industry

28:59- Spotting and Nurturing Talent

33:13- The Unique Experience of Performing in Dingle

38:04- Ireland's Edge: Bridging Art and Science

42:18- Quickfire Round

45:47- Conclusion and Farewell

Watch Other Voices live on YouTube

Follow Other Voices on Instagram

Follow Other Voices on Tik-Tok

Follow James Reed on LinkedIn

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All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

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86. Lab-grown diamonds were underestimated. Here's how they're disrupting luxury | Nathalie Morrison

Most people underestimated lab-grown diamonds. Conventional wisdom says that luxury is about heritage, exclusivity and the power of a brand. So why are consumers embracing them so quickly?And what doe...

6 Heinä 43min

85. "We were £1.5M in debt": The turnaround strategy that could save your business | Zoe Paskin

Financial crises can hit any business- especially in today's economy. Selling might feel like the only option. But is it?What should founders do when things look bleak? How do you rebuild momentum, an...

29 Kesä 51min

84. How to grow your business without losing control | David Palmer

Scaling a business seems like the obvious goal. But what if growth without the right strategy leads to losing control?In this episode of All About Business, James speaks with David Palmer, founder of ...

22 Kesä 59min

83. Are you selling too early? The succession model most founders have never heard of | Victoria Stapleton

Thirty years of building a business without a board, without investors, and without ever wanting to sell, and it just keeps growing, there’s something to learn from that.In this episode of All About B...

15 Kesä 58min

82. Start now. The sign your business idea is ready to build | Sahar Hashemi OBE

Most people think successful entrepreneurs spot brilliant ideas.Sahar Hashemi believes the opposite.In this episode of All About Business, James speaks with Sahar Hashemi, entrepreneur, author, and fo...

8 Kesä 56min

81. How Gousto is taking on the ultra-processed food industry | Timo Boldt

60% of the UK diet is ultra-processed. And the food industry is manufacturing your addiction. So why is this public health crisis continuing in plain sight, and what it would actually take to change i...

1 Kesä 53min

80. How a £5,000 workshop became a global luxury brand | Tom Faulkner

What does it take to build a luxury brand by accident and keep it thriving for 30 years without ever taking outside investment?In this episode of All About Business, James speaks with Tom Faulkner, aw...

25 Touko 1h 8min

79. What businesses should learn from museums about innovation | Elizabeth McKay

How can a major museum be run with the same entrepreneurial mindset as a high-growth business?In today's episode, James Reed speaks with Elizabeth McKay, Director and CEO of the London Transport Museu...

18 Touko 58min