James Reed: all about business2 Joulu 2024

5. The business model to smash a £30 million target | Alex Day

What if there was a model your business could use to smash your targets faster? And with a team of no more than 10?

In this episode of All About Business, James speaks to Alex Day, Managing Director of Big Give. Alex explains how his small team of ten has managed to raise hundreds of millions of pounds for charity. They also discuss how technology is transforming the charity sector, why philanthropy is good for business, and the psychology behind giving money away.

Alex Day is Director of Social Impact at Reed and Managing Director of the Big Give, the UK’s biggest match funding charity.

Every year, Big Give runs a variety of match funding campaigns, including the Green Match Fund, Kind2Mind and the Christmas Challenge. Since 2008, they’ve raised over £300 million for charities all over the world.

Timestamps

00:00- Intro

02:31- How Big Give's Match Funding Works

03:38- The Psychology Behind Match Funding

05:38- Campaigns and Themes of Big Give

08:18- Digital Transformation in Charity Fundraising

12:53- Running a Lean and Effective Team

16:37- Engaging Big Figures in Philanthropy

23:42- Identifying Your Passion for a Cause

25:16- Setting Ambitious Goals

27:37- The Importance of Ambition in Social Impact

29:26- Supporting Smaller Charities

30:50- Innovative Match Funding Strategies

31:59- The Contagious Nature of Generosity

32:32- The Christmas Challenge Campaign

34:18- Philanthropy in Business

37:18- The Philco Model

41:33- Quickfire Round

43:38- Conclusion and Final Thoughts

Links

Visit the Big Give website: https://donate.biggive.org/

See what difference you can make: Big Give Christmas Challenge 2024

Double the difference this Christmas NOW

Follow James Reed on LinkedIn

Follow the Big Give on LinkedIn

All About Business is brought to you by Reed Global. Learn more at: www.reed.com

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast, visit Flamingo-media.co.uk

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