#37: When growth hacks fail | With Rand Fishkin
Growth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what hap...
24 Elo 202025min
#36: Find the right audience | With Rand Fishkin
Ever get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at th...
10 Elo 202022min
#35: How to get your side hustle off the ground
Have you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff...
27 Heinä 202023min
#34: The Psychology of Price | Part Two
How do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we e...
13 Heinä 202020min
#33: The Psychology of Price | Part One
Pricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind p...
29 Kesä 202019min
#32: 6 discriminatory mistakes most hiring managers make
Who should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder o...
14 Kesä 202027min
#31: SaaS Startups: 8 Hacks To Grow Your Brand
Marketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the l...
1 Kesä 202022min
#30: The science behind great adverts
The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the scienc...
18 Touko 202027min
