Rwanda’s spree in La-La Land takes sports sponsorship layout above $50m a year

Why is Visit Rwanda spending over $20m per year sponsoring two LA-based sports franchises?

How do the recent deals with the NBA's Clippers and the NFL’s Rams fit into the country’s wider sports sponsorship strategy?

Why did the Premier League’s Arsenal choose not to renew its deal with Visit Rwanda?

Why are three central African countries – Rwanda, the Democratic Republic of the Congo and the Republic of the Congo – targeting sport to promote themselves?

Matthew Glendinning, European Sponsorship Editor at SportBusiness, discusses these topics – including a full breakdown of the financials of the deals – with Frank Dunne, SportBusiness’s Editor-at-Large.

You can subscribe to Inside the Deal on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Frank Dunne

Contributors: Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources:

1 Visit Rwanda commits major spend on LA-based properties | SportBusiness Sponsorship

2 Visit Rwanda enters US with Clippers, Rams | SportBusiness Sponsorship

3 Arsenal opts against renewal with Visit Rwanda | SportBusiness Sponsorship

4 DRC follows Rwanda visibility path with AC Milan and Monaco | SportBusiness Sponsorship

5 Barcelona deal extends DR Congo’s football drive | SportBusiness Sponsorship

6 Congo enters French football with Lyon deal | SportBusiness Sponsorship

7 Tourism sector provides growth for sport in post-Covid boom | SportBusiness Sponsorship

Hosted on Acast. See acast.com/privacy for more information.

Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(83)

La rentrée: Industry back for new season

We mark ‘la rentrée’ by bringing you up to speed with analysis of 11 major industry stories to break in the last two weeks. From US major leagues to European football and from squash to rugby league, ...

3 Syys 52min

How Concacaf is turning World Cup momentum into year-round relevance

Welcome to Inside Track, SportBusiness’ new podcast series giving organisations the opportunity to tell their story in their own words. Each episode takes the form of an in-depth 1:1 conversation betw...

19 Elo 41min

Token gains: OneFootball back from the brink

This week we mix up The SportBusiness Podcast format and take an in-depth look at OneFootball’s recovery four years on from the NFT deals that nearly sent it under. We interview CEO Patrick Fischer, d...

13 Elo 42min

Palace sponsorship crystallises Temporal’s B2B strategy

This week on The SportBusiness Podcast, we profile the latest addition to the gambling-free Premier League shirt sponsor market, while its US media behemoth results season again and there’s a full pos...

6 Elo 44min

Gianni sees stars and Ryder Cup earns Stripes

This week on The SportBusiness Podcast, we profile a new sponsor with big pockets that has landed Ryder Cup and Mercedes F1 deals while unpacking a seismic and damaging few days for global football.TH...

30 Heinä 39min

Doing the Fandango: Bundesliga's new US deals

This week on The SportBusiness Podcast, with the World Cup finished, Jonathan Rest and Martin Ross turn their attention to European club football with a major sponsorship deal on the horizon and a new...

24 Heinä 42min

Eleven out of Ten(der): Uefa set to move on from CAA era

This week on The SportBusiness Podcast, Jonathan Rest and Martin Ross discuss a major development in the commercialisation of European football as the World Cup enters the final straight.THE NEWSROOM:...

16 Heinä 47min

Live at SportBusiness Live

In a change to the usual format, the SportBusiness Podcast comes live from the city of London. There's the usual World Cup chat, we discuss whether 'Brand Beckham' is a help or hindrance, and we take ...

9 Heinä 27min