Genuin Connections23 Tammi 2025

Genuin Connections: Episode 1 -- Marc Scarpa, DeFiance Media

Welcome to the inaugural episode of Genuin Connections, a video podcast series where we dive deep into the minds of marketing and media thought leaders shaping the future. In this debut episode, Matt Wurst sits down with Marc Scarpa, founder and CEO of DeFiance Media, to explore the intersection of storytelling, technology, and community.

Marc shares his trailblazing journey in participatory media, from pioneering live digital events in the 1990s to leveraging AI and blockchain to empower creators and brands today. Together, Matt and Marc discuss the evolution of decentralized storytelling, the role of data in crafting authentic narratives, and how artists and brands can reclaim ownership of their communities in a rapidly shifting digital landscape.

📌 Key topics covered:

- The future of storytelling through decentralized platforms

- How AI is transforming media with tools like Roxanna, the first digital twin news anchor

- Empowering creators to build their own fan ecosystems and bypass traditional gatekeepers

- Why brands should avoid over-relying on data for strategy and embrace innovation

- Building authentic connections in a fragmented, community-driven media world

This episode is packed with insights for marketers, media professionals, creators, and anyone looking to stay ahead in a dynamic digital environment.

Don’t miss this compelling conversation as we set the stage for the future of media innovation.

🎥 Watch now and subscribe for more episodes featuring industry pioneers and bold ideas that inspire!

#GenuinConnections #Storytelling #CommunityEngagement #MediaInnovation #AI #DecentralizedMedia #MarketingStrategy

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Genuin Connections: Episode 16 -- Ashan Khan (Uber Ads) & Scott Hendrickson (Firmly) at POSSIBLE 26

Recorded live at POSSIBLE 2026 in the Genuin Suite at the Fontainebleau in Miami Beach, this special episode of Genuin Connections brings together two leaders at the center of where media, commerce, a...

18 Touko 26min

Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

What does it take to build a global storytelling brand from a YouTube channel? Sean Atkins, CEO of Dhar Mann Studios, has spent 20+ years following consumer behavior to its next destination — from cab...

21 Huhti 46min

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tech's...

30 Maalis 38min

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

30 Maalis 38min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of...

4 Maalis 39min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

4 Maalis 39min

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Recorded live at the Genuin-hosted Happy Hour during CES 2026 in Las Vegas, this Genuin Connections Q&A features Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, in a candid c...

21 Tammi 10min

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

In this episode of Genuin Connections, host Matt Wurst sits down with Will Cohen, CEO and co-founder of Downtime. Will shares his journey from helping build Triad Retail Media into a retail media powe...

21 Joulu 202521min