Genuin Connections: Episode 5 -- Jennifer Kattula, Global CMO and GM at Microsoft Ads
Genuin Connections6 Touko 2025

Genuin Connections: Episode 5 -- Jennifer Kattula, Global CMO and GM at Microsoft Ads

In this episode of Genuin Connections, Genuin CMO Matt Wurst sits down with Jennifer Kattula, GM and CMO of Microsoft Advertising, for a wide-ranging conversation about the intersection of AI, creativity, responsible leadership, and customer-driven growth.

Jennifer pulls back the curtain on how Microsoft is embedding conversational AI into its products, using internal AI hackathons to unlock workflow innovation, and redefining what it means to be a marketer in the age of automation. She also discusses the unique responsibilities tech leaders face in 2024, including building ethical platforms, preserving creative originality, and listening to the people who matter most: the customers and communities they serve.

From driving measurable business growth to creating content that actually stops the scroll, this is a must-listen episode for anyone working at the intersection of marketing, tech, and AI-powered innovation.

🎙 Topics Covered:

  • Why AI hackathons accelerate real business use cases

  • The future of conversational interfaces like Microsoft Copilot

  • Why originality and taste are the creative moat in marketing

  • Empowering engineers through direct customer access

  • Making marketing a true growth engine

  • Creating content that earns attention in oversaturated feeds

  • The role of leaders in building ethical, responsible platforms

📌 Perfect for: CMOs, digital marketers, product teams, brand leaders, agency strategists, and anyone navigating the future of AI and advertising.

Jaksot(19)

Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

Genuin Connections: Episode 15 -- Sean Atkins, CEO at Dhar Mann Studios

What does it take to build a global storytelling brand from a YouTube channel? Sean Atkins, CEO of Dhar Mann Studios, has spent 20+ years following consumer behavior to its next destination — from cab...

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Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder & CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tech's...

30 Maalis 38min

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

Genuin Connections: Episode 14 -- Chad Hickey, Founder/CEO at Givsly

What if advertising could actually do something good — and perform better because of it? Chad Hickey, CEO and Co-Founder of Givsly, spent nearly two decades building revenue teams at some of ad tec...

30 Maalis 38min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder at Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of...

4 Maalis 39min

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

Genuin Connections: Episode 13 -- Debra Aho Williamson, Founder - Sonata Insights

How is AI reshaping the future of marketing, advertising, and consumer decision-making? And what happens when discovery, research, and purchase all happen in a single conversation? In this episode of ...

4 Maalis 39min

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Genuin Connections: Episode 12 -- Andy Wilson, EVP Business Development and Commerce

Recorded live at the Genuin-hosted Happy Hour during CES 2026 in Las Vegas, this Genuin Connections Q&A features Andy Wilson, EVP of Business Development and Commerce at McClatchy Media, in a candid c...

21 Tammi 10min

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

Genuin Connections: Episode 11 -- Will Cohen, CEO of Downtime

In this episode of Genuin Connections, host Matt Wurst sits down with Will Cohen, CEO and co-founder of Downtime. Will shares his journey from helping build Triad Retail Media into a retail media powe...

21 Joulu 202521min

Genuin Connections: Episode 10 -- Matty Beckerman, CEO of IRCode

Genuin Connections: Episode 10 -- Matty Beckerman, CEO of IRCode

Meet Matty Beckerman, CEO and Founder of IRCODE, and learn about how computer vision and AI are transforming the way people interact with the visual world. Beckerman explains how IRCode turns any imag...

11 Marras 202536min

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