The Cultural Power of Customer Loyalty: Giant Eagle's Heather Feather
"I always say that the perks program is cultural in our markets," says Heather Feather, Senior Director for Digital, E-commerce, and Retail Media at Giant Eagle.That deep loyalty engagement across 4 m...
31 Maalis 29min
It's Not About Impressions: Uber Advertising's Jess Shuraleff on the Journey to Engagement
“That connection with consumers we're seeing across the industry - it's no longer about impressions, it's really about engagement.”Sometimes the customer journey is literally a trip in a car on the wa...
6 Tammi 31min
Brick and Mortar's Digital Superpower
“Counterintuitively,” says Swiftly co-founder and Chief Technology Officer Sean Turner, “brick and mortar stores have a superpower when it comes to driving digital engagement.”https://theloomaproject....
18 Marras 202530min
Screens Where They're Supposed to Be: An Intentional Approach to In-Store Media
"There's been a lot of pushes to take a screen and slap it everywhere, and I think there's a lot of risk in doing that," says Looma VP of Product Denny Cmiel. "You end up with kind of an experience th...
7 Loka 202529min
ROAS Reality Check: Albertsons' Liz Roche Says "Overhyped" Metric Ignores Much That Matters
"I think that ROAS is overhyped," says Liz Roche, VP of Media and Measurement at Albertsons Media Collective. "It's something that we live and die by, but it doesn't show the full picture at all."Liz ...
26 Elo 202527min
The Grace Period is Over: The Trade Desk’s Claire Wyatt on Retail Media’s "Teenage" Years
“I think retail media is very chaotic right now,” says Claire Wyatt, The Trade Desk's GM Client Service - Retail. “We're still really in the wild, wild west. I think retail media is in its teenage yea...
15 Heinä 202528min
A Careful Dance: How the Ad Council Adds Social Impact to the Shopping Experience
The Ad Council's Director of Media Engagement Maya Warburg joins host James Kotecki to explore how and why its iconic social impact campaigns are showing up for shoppers. Retail media networks provide...
3 Kesä 202527min
