From Static Nouns to Active Process - The Architecture of Marketing

This explores a creative methodology known as lateral thinking by examining its application within a specific Japanese chocolate context. It illustrates how individuals can rearrange traditional persp...

6 Heinä 6min

This highlights the operational strategies behind Super Sanshi, a Japanese company that maintains a profitable online grocery business. By exploring both the visible services and internal systems, it ...

5 Heinä 7min

This examines a creative marketing strategy used by Kao Corporation to transform the often difficult task of applying sunscreen to children into an engaging activity. By introducing the Biore Kids Sta...

4 Heinä 5min

This introduces a literary guide written by Yasuchika Kawano, an author who uniquely serves as both a psychiatrist and a Zen monk. This book focuses on integrating mindfulness into daily life to facil...

3 Heinä 6min

This examines a modern behavioral shift in Japan known as the cancel culture movement, which focuses on a subtraction-based strategy for personal consumption. This trend highlights how contemporary co...

2 Heinä 6min

This analyzes the success of Asahi’s "Mirai no Lemon Sour" through the lens of Jobs to Be Done Theory, which views products as "workers" hired by consumers to achieve specific progress. It explains th...

1 Heinä 7min

This examines the sustained success and operational excellence of Kakujoe Gyorui, a popular Japanese seafood retailer known for its high customer retention. It highlights a sophisticated dual-system a...

30 Kesä 5min

Detail a novel retail strategy implemented by the Japanese discount giant Don Quijote through its new "Robin Hood" store format. This experimental approach seeks to attract non-traditional customers b...

29 Kesä 6min