The Death of Social Media and the Rise of Interest Media

The Death of Social Media and the Rise of Interest Media

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.


You’ll learn about:

  • Why "Views Achieved" is the Most Merit-Based Marketing Metric
  • The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
  • The Barbell Strategy: Going Extreme Digital and Extreme Analog
  • Why Real-Life Experiential Content Will be Put on a Pedestal
  • The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

Jaksot(3451)

68 Minutes to Start Your Monday Morning Off Right

68 Minutes to Start Your Monday Morning Off Right

In this episode of the GaryVee Audio Experience, I talk about the single biggest mistake I see ambitious people making today: failing to produce enough content where attention lives. I explain why, in...

2 Maalis 1h 7min

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

Why You Need to 'Go Full Tilt on Your Dream' in Your 20s

In this episode of the GaryVee Audio Experience, I sit down with Benji, the host of New Yorker to discuss why New York City is the "greatest city in the actual world," my advice for young people navig...

27 Helmi 19min

How to Overcome Fear and Find Success

How to Overcome Fear and Find Success

In this episode of the GaryVee Audio Experience, I sit down with Channing and Ryan Clark from the Pivot podcast to discuss how to navigate a world weaponized by fear. I share my perspective on why imp...

26 Helmi 55min

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

UNPOPULAR OPINION: Losing Actually Turns You into a WINNER

In this episode of the GaryVee Audio Experience, I share the keynote I gave in Brisbane in 2019 and the subsequent Q&A where I challenge the audience to redefine their view of success and failure. I e...

25 Helmi 1h 16min

How to Use Humility and Self-Awareness to Win

How to Use Humility and Self-Awareness to Win

In this episode of Liftoff, I sit down with Jeanniey Walden to discuss the cornerstone of all success: self-awareness. I talk about how to get "hyper aggressive" in asking for feedback from the people...

24 Helmi 7min

The #1 Difference Between Sales and Branding

The #1 Difference Between Sales and Branding

In this episode, I discuss the difference between short-term sales tactics and long-term branding strategy. I share the marketing move I'd make immediately if I bought the New York Jets and answer a q...

23 Helmi 3min

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

How to Build Confidence Without Arrogance: The Ultimate Guide to Resilience

In this episode of Tea with GaryVee, I share my unfiltered philosophy on how to win in life, business, and your career. I tackle the tough job market, explaining why putting in work on free social med...

20 Helmi 54min

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer...

19 Helmi 1h 2min

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