The Death of Social Media and the Rise of Interest Media

The Death of Social Media and the Rise of Interest Media

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.


You’ll learn about:

  • Why "Views Achieved" is the Most Merit-Based Marketing Metric
  • The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
  • The Barbell Strategy: Going Extreme Digital and Extreme Analog
  • Why Real-Life Experiential Content Will be Put on a Pedestal
  • The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

Jaksot(3452)

Why Humility is the #1 Skill a CEO Can Have

Why Humility is the #1 Skill a CEO Can Have

In this episode, I reveal why the greatest skill to have as a CEO is humility. I share my philosophy on authenticity, explaining that being your "full self" is the only path to true originality. I coa...

9 Helmi 46min

Is a $10 Million Super Bowl Ad Still a Good Deal?

Is a $10 Million Super Bowl Ad Still a Good Deal?

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media dea...

6 Helmi 6min

How to Grow as a Creator in the Interest Media Era

How to Grow as a Creator in the Interest Media Era

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm push...

5 Helmi 2h 10min

How to Scale Your Business and Personal Brand in 2026

How to Scale Your Business and Personal Brand in 2026

In this episode, I share the full strategy for scaling a business and a personal brand in 2026. I dive into my current mindset around leadership and our company's evolution, intentionality and impact....

4 Helmi 1h 59min

How Entrepreneurs Can Win on Social Media in 2026

How Entrepreneurs Can Win on Social Media in 2026

In this episode of the GaryVee Audio Experience, I sit down with my good friend, the cultural savant Rich the Kid, to discuss how the music industry is evolving and what's next in culture and entrepre...

3 Helmi 21min

How a Creator Made Five Figures with Live Shopping

How a Creator Made Five Figures with Live Shopping

In this episode of Tea with GaryVee, I talk about the biggest opportunity you have in 2026: Live Shopping. I encourage you to do your homework on how to get started selling on platforms like TikTok Af...

2 Helmi 51min

Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight

Your Biggest Opportunities in 2026: TikTok Live Shopping, Substack, and Snapchat Spotlight

In this episode of Tea with GaryVee, I share why 2026 is shaping up to be my best entrepreneurial year yet due to a massive focus on intentionality and impact. I discuss the need for more strategy and...

30 Tammi 46min

Intentionality and Impact: Why You Should Measure Everything by Results in 2026

Intentionality and Impact: Why You Should Measure Everything by Results in 2026

In this episode, I talk about my mantra for 2026: Intentionality and Impact (I and I). I explain why I'm measuring success by results, not effort or hours worked, and give actionable advice on busines...

29 Tammi 2h 1min

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