The Death of Social Media and the Rise of Interest Media

The Death of Social Media and the Rise of Interest Media

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.


You’ll learn about:

  • Why "Views Achieved" is the Most Merit-Based Marketing Metric
  • The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
  • The Barbell Strategy: Going Extreme Digital and Extreme Analog
  • Why Real-Life Experiential Content Will be Put on a Pedestal
  • The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

Jaksot(3452)

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

How to Create 8,000 Pieces of Content for Hyper-Targeted Ads

In this episode of the GaryVee Audio Experience, I hold a consultation at VaynerMedia focusing purely on tactical business talk. I dive deep into why broad, single-message marketing fails, and I offer...

19 Helmi 1h 2min

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

How to Build Confidence and Self-Esteem: The Truth About Ego and Entitlement

In this episode of the GaryVee Audio Experience, I sit down with Aubrey Marcus to discuss confidence, happiness, and the power of accountability. We dive deep into why I believe ego is nothing more th...

18 Helmi 1h 11min

 Why Your Content is Hurting Your Team Building

Why Your Content is Hurting Your Team Building

In this episode, I share the biggest lessons on building a sustained, growing business and a successful team, which I believe is the key to achieving your biggest ambitions. I talk about why I’ve neve...

17 Helmi 56min

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses

The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses

In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we ar...

16 Helmi 1h 1min

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship

Tom Bilyeu on the Truth About Patience and Teaching Entrepreneurship

In this episode, I sit down with incredible entrepreneur Tom Bilyeu, co-founder of Quest Nutrition and founder of Impact Theory. Tom shares his journey from being a paper multimillionaire who gave bac...

13 Helmi 1h 5min

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026

In this episode, I speak to a room full of entrepreneurs, mainly in the life insurance and recruiting space, about the new media landscape and the foundational mindset required for long-term success. ...

12 Helmi 42min

The Most Expensive 30 Seconds in Advertising

The Most Expensive 30 Seconds in Advertising

In this episode of the GaryVee Audio Experience, I sit down with legendary marketer Jim Stengel for our 8th annual Super Bowl Advertiser Roundtable. We are joined by CMOs and Presidents from major bra...

11 Helmi 1h 1min

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

Stop Guessing: How to Use Organic Social Media Content to Validate Your Ideas

In this episode, I sit down to discuss the biggest challenges and opportunities for the world's largest brands in 2026. We dive into why email is still a foundational and incredibly relevant channel, ...

10 Helmi 40min

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