From crisis communication to resilience communication; the reality of geopolitical conflict with Ada Borucka

With no shortage of external crises to worry about, most forward-thinking organisations by now have devised a crisis communication plan, to assist and reassure colleagues in case of emergency. But what happens when crisis turns from temporary to sustained? How do people working under the threat of persistent danger maintain focus on core business objectives?

In this episode, Dom, Jen and Cat talk with internal communication professional Ada Borucka. Located in Poland, Ada has spent the past four years helping organisations leverage internal communication to allay colleague anxieties. She introduces the concept of resilience communication and shares her experience of the pivotal role internal communication now plays in helping organisations sustain performance despite the odds.

About Adriana Borucka

Adriana Borucka is an internal communication strategist with 20 years of experience helping organizations build effective communication and navigate change. As the founder of Poland’s first agency dedicated to internal communication, PinPoint, she has supported leaders and teams in shaping strategies, refining processes and adapting to an evolving market.

For the past decade, Adriana has also been building a national community of communication practitioners through an annual industry conference, podcasts and regular meet-ups for professionals. She co-authors Poland’s annual IC market report and recently published a study on workplace communication during election periods.

She additionally supports international companies in understanding and entering the Polish IC landscape. Adriana believes communication creates real value when it connects people, builds understanding and helps organizations evolve responsibly in a changing world.

Find Ada on LinkedIn: https://www.linkedin.com/in/adrianaborucka/

Find Pin-point: https://pin-point.pl/