Engineering The Future of Skiing with Jonathan Audet of Ferreol Skis

Engineering The Future of Skiing with Jonathan Audet of Ferreol Skis

Jonathan Audet and his two co-founders set out to build better skis. What they built instead may change entire industries. In this episode, Jonathan shares the story behind Ferreol Skis — a Quebec-based brand combining sustainability, in-house engineering, and a fierce love of skiing into one of Canada's fastest-growing ski companies. We also dig into Ferreol Technologies and the aluminum alloy they developed that the industry is calling the strongest in the world. From backyard experiments to Canadian military contracts to the French market, this is a masterclass in founder obsession and engineering-driven brand building.

A few of the topics covered in this episode:

  • From backyard experiments to the largest Canadian ski brand
  • Building a sustainability-first ski company without sacrificing performance
  • The world's strongest aluminum — developed for skis, destined for space
  • Growing internationally: How to use government resources to enter new markets
  • Hiring intrapreneurs and the founder's guide to staying coachable

Links
Ferreol Skis
Watch Jonathan & his co-founders' appearance on Dragon's Den

For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/


The KORE Outdoors Podcast is supported by the Province of British Columbia.


Tämä jakso on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi jakso saattaa sisältää mainontaa.

Jaksot(46)

Investing in Outdoor Founders with Andrew Luter of Rio Chato Investments

Investing in Outdoor Founders with Andrew Luter of Rio Chato Investments

Most outdoor founders think raising money means venture capital. Andrew Luter of Rio Chato Investments spends much of his time talking founders out of taking money and, instead, helps them to see what...

11 Kesä 1h 9min

Doing Things Differently with Jensen Cipriano Brehm of Ombraz

Doing Things Differently with Jensen Cipriano Brehm of Ombraz

Jensen Cipriano Brehm is the co-founder of Ombraz Sunglasses — the armless, cord-based eyewear brand that started with a broken pair on a camel safari in India and turned into one of the more distinct...

6 Touko 1h 2min

Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks

Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks

Matt and Mattie Sims are the co-founders of Courier Socks, a performance sock brand built for the Renaissance athlete — the person who isn't limited to just one sport. In this episode, we get into how...

22 Huhti 1h 13min

Scaling a Cottage Outdoor Brand with Chris Schabow, CEO of Enlightened Equipment

Scaling a Cottage Outdoor Brand with Chris Schabow, CEO of Enlightened Equipment

Chris Schabow didn't plan to run a manufacturing company — he was a nonprofit fundraiser with a sewing machine from Goodwill and a side hustle making backpacking gear. A chance conversation revealed t...

8 Huhti 1h 24min

Building a Category-Specific Brand with Dario Phillips of Slowtide

Building a Category-Specific Brand with Dario Phillips of Slowtide

Dario Phillips, co-founder of Slowtide, built the surf industry's most recognizable beach towel brands by betting on a single product category and surrounding it with authentic art, meaningful collabo...

4 Maalis 1h 2min

AI and the Outdoor Industry with David Kenworthy and Michael Rueckert

AI and the Outdoor Industry with David Kenworthy and Michael Rueckert

David Kenworthy (MMGY Origin) and Michael Ruckert (Centium AI) break down what outdoor industry founders and marketers need to know about AI visibility. Learn how AI models train on internet content, ...

21 Tammi 1h 19min

14k Followers in 30 Days: The Playbook That Built Seniq's Growth on Instagram

14k Followers in 30 Days: The Playbook That Built Seniq's Growth on Instagram

Tina Thompson grew Seniq's Instagram following from 10K to 42K in just one year - including 14K new followers in 30 days. In this conversation, she breaks down the exact playbook that transformed Inst...

8 Tammi 1h 9min

Suosittua kategoriassa Liike-elämä ja talous

sijotuskasti
psykopodiaa-podcast
rss-oivalluksia-rahasta-elamasta
mimmit-sijoittaa
rss-rahapodi
rss-karon-grilli
inderespodi
ostan-asuntoja-podcast
rahapuhetta
asuntoasiaa-paivakirjat
oppimisen-psykologia
rss-inderes
rss-sami-miettinen-neuvottelija
rss-rahamania
rss-porssipuhetta
hyva-paha-johtaminen
lakicast
rss-bisnesta-bebeja
rss-myynti-ei-ole-kirosana
rss-paasipodi