Building a brand for the Renaissance athlete with Mattie and Matt Sims of Courier Socks

Matt and Mattie Sims are the co-founders of Courier Socks, a performance sock brand built for the Renaissance athlete — the person who isn't limited to just one sport. In this episode, we get into how a snapped achilles and a $10 sock sparked a product thesis, how five co-founders from world-class brands assembled into something that felt inevitable, and what it really looks like to build a bootstrapped brand without quitting your day job, without outside funding, and with a toddler in the mix.

Topics covered:

Building with five co-founders — why more wasn't messier, it was essential
The Renaissance athlete — Courier's positioning and who they're actually building for
The sock category opportunity — why performance socks have been left behind relative to footwear
Bootstrapped growth and marketing — what's worked, what hasn't, and the myth of the breakthrough moment
Lessons from Lululemon — what they carried out and what they left behind

Links:

Get 15% off your Courier Socks order by using this link. Or use code KORE15 at checkout
Courier's website
Courier on Instagram
BDBC Public Relations
The Running Event / Switchback tradeshow
Tiny Experiments - book by Anne-Laure Le Cunff

For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/

The KORE Outdoors Podcast is supported by the Province of British Columbia.

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